Off-trade volume sales of spirits saw flat growth in 2021 as Belgians headed back to on-trade establishments at the start of the summer. Nevertheless, Belgians are still spending more time at home than before and enjoy treating themselves with spirits and cocktails.
As people spend more time at home and less in on-trade establishments there is a tendency to spend a relatively larger budget on alcoholic drinks through retailers. Drinks are more expensive in horeca compared to supermarkets, allowing consumers to upgrade to more expensive spirits than the ones they normally drink, as long as the experience is upgraded as well.
Non-alcoholic spirit have been enjoying strong volume growth as the health and wellness trend continues to fuel purchasing decisions in Belgium. The pandemic has strengthened demand for non-alcoholic options as consumers became more cautious about drinking levels in the wake of spending more time at home.
Spirits faces a healthy future in the forthcoming years, with volume and value sales expected to see steady growth over the forecast period. The change in drinking habits in Belgium, with more people choosing to enjoy more social occasions at home, is a very positive trend for the off-trade.
Flavoured and spiced spirits are expected to be a key area of growth in spirits creating new tastes and drinking experiences that will entice new customers into the category. Indeed, flavoured and spiced spirits will continue to underpin volume growth in the spirit category for much of the forecast period.
Online remains a very small channel in spirits, although some companies are trying to make online shopping for spirits more mainstream. The Flemish company Young Charly has high ambitions for its new online shop likor.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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