The spirit landscape will continue to decrease in the forecasting period, with health-conscious behaviour on the rise, leading consumers to opt for alternative options in favour of spirits. While the non-alcoholic spirits landscape will continue to develop, it will not be strong enough or fast enough to appeal to all consumers leaving the landscape.
While traditional retail will remain the main distribution channel, beverages and spirits specialists are taking more and more importance in the sales of spirits and will continue to do so. This provides an opportunity for spirit manufacturers, as there is less promotion in this alternative channel.
Smaller bottles of spirit are gaining popularity and set to perform well across the forecast period. As consumers drink less often and want to diversify their consumption, smaller bottles are more attractive.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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