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Country Report

Spirits in

Spirits in the Philippines

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Rising incomes sees consumers trading up to premium spirits in 2019

Spirits continued to see healthy growth in total volume terms in 2019 with sales benefiting from rising disposable income in the country. Not only did volume sales increase in 2019 but consumers were also trading up to premium products as they displayed a greater appreciation of higher quality products.

Gin replacing brandy as the nation’s favourite tipple

At the start of the review period brandy was by far the largest category in spirits accounting for almost half of all volume sales; however, by the end of the review period it had seen its total volume sales drop by almost a third. The Philippines has a young population and this has had a negative impact on sales of brandy which is seen as an old fashioned drink by many consumers in the country.

Local players dominate but international players looking to increase their presence

Domestic companies Ginebra San Miguel Inc, Emperador Distillers Inc and Tanduay Distillers Inc dominate volume sales in spirits, thanks to their control over the key categories of brandy, gin and rum. These players benefit from strong distribution and low pricing which makes it hard for imported brands of spirits to compete.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of spirits are expected to fall by 27% in 2020 in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.

Affected products within spirits

Sales of all spirits are expected to be significantly lower in 2020 compared to 2019. Some products which were on trend prior to COVID-19, such as gin and Irish whiskey, should continue to see solid growth through the off-trade, with consumers still keen to have their favourite drinks as a way to relax.

Recovery and opportunities

Unlike other areas of alcoholic drinks, it is not expected that total volume sales of spirits will return to pre-COVID-19 levels before the end of the forecast period. The on-trade should see strong growth in the early part of the review period with consumers keen to start socialising again, but by the end of the forecast period growth is likely to become more modest as the financial implications of COVID-19 are felt.

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Samples

Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in Philippines?
What are the major brands in Philippines?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Spirits in the Philippines - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising incomes sees consumers trading up to premium spirits in 2019
Gin replacing brandy as the nation’s favourite tipple
Local players dominate but international players looking to increase their presence

2020 AND BEYOND

COVID-19 impact
Affected products within spirits
Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2019

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2014-2019
Table 2 Sales of Spirits by Category: Total Value 2014-2019
Table 3 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 10 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 12 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 13 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 15 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 16 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 17 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 18 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 19 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Alcoholic Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Companies focus on millennials to help drive sales in 2019
San Miguel Brewery remains in control in 2019 with its large portfolio of affordably priced beer
The Philippines’ young population provides hope for a recovery in alcoholic drinks
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Spirits in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Rising incomes sees consumers trading up to premium spirits in 2019

Gin replacing brandy as the nation’s favourite tipple

Local players dominate but international players looking to increase their presence

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Spirits in the Philippines - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

2020 AND BEYOND

CATEGORY BACKGROUND

CATEGORY DATA

Alcoholic Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

MARKET BACKGROUND

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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