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Country Report

Spirits in

Spirits in the Philippines

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Off-trade demand mitigates damage seen on-trade due to greater category home consumption and online marketing efforts from major brands

As was the case for all categories of alcoholic drinks, sales of spirits through the on-trade channel were hard hit by COVID-19 as the lockdown resulted in the closure of bars, restaurants, and other foodservice outlets. The alcohol ban/restrictions in Manilla further damaged sales providing consumers with fewer opportunities to buy.

Cheaper spirits categories fare best with economy English gin posting by far the greatest growth in 2020

Categories, such as rum and gin, that are mostly reliant on home consumption and off-trade volume sales, benefited from consumers spending extended time at home during the pandemic and, as such, recorded further total volume growth in 2020. The categories also benefitted from having low price points, which even cash-strapped consumers were willing to pay for.

Domestic brands continue to dominate with cheaper offerings and strong distribution; e-commerce grows but remains niche channel

Domestic companies Ginebra San Miguel, Emperador Distillers, and Tanduay Distillers continued to dominate volume sales in spirits in 2020 thanks to their control of the key categories of brandy, gin and rum. These players benefit from strong distribution and low pricing, which continued to entice cash-strapped consumers during the financial hardship of the pandemic.

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Samples

Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in Philippines?
What are the major brands in Philippines?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Spirits in the Philippines - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Off-trade demand mitigates damage seen on-trade due to greater category home consumption and online marketing efforts from major brands

Cheaper spirits categories fare best with economy English gin posting by far the greatest growth in 2020

Domestic brands continue to dominate with cheaper offerings and strong distribution; e-commerce grows but remains niche channel

RECOVERY AND OPPORTUNITIES

Ever-growing popularity of gin to boost category recovery

Cocktail culture to boost recovery for on-trade focused categories

Partnerships with e-commerce retailers and on-trade establishment expected to support category recovery

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum, and white rum price band methodology

Summary 1 Benchmark Brands 2020

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2015-2020
Table 2 Sales of Spirits by Category: Total Value 2015-2020
Table 3 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 10 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 12 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 13 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 15 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 16 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 17 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 18 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 19 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Spirits in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Off-trade demand mitigates damage seen on-trade due to greater category home consumption and online marketing efforts from major brands

Cheaper spirits categories fare best with economy English gin posting by far the greatest growth in 2020

Domestic brands continue to dominate with cheaper offerings and strong distribution; e-commerce grows but remains niche channel

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Spirits in the Philippines - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Off-trade demand mitigates damage seen on-trade due to greater category home consumption and online marketing efforts from major brands

Cheaper spirits categories fare best with economy English gin posting by far the greatest growth in 2020

Domestic brands continue to dominate with cheaper offerings and strong distribution; e-commerce grows but remains niche channel

RECOVERY AND OPPORTUNITIES

Ever-growing popularity of gin to boost category recovery

Cocktail culture to boost recovery for on-trade focused categories

Partnerships with e-commerce retailers and on-trade establishment expected to support category recovery

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum, and white rum price band methodology

CATEGORY DATA

Alcoholic Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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