Given the saturated nature of the market, spirits will see limited volume growth over the forecast period. With pandemic concerns having generally subsided, Irish consumers are expected to return to their normal lifestyles, and this will include drinking fewer spirits within the home.
The gin bubble appears to have burst in Ireland, with volume sales of the juniper-based spirit having declined sharply in 2022. With consumer choice now at an unprecedented level, the category is showing signs of saturation.
Non-alcoholic spirits has witnessed strong growth in recent years, driven by the health and wellness trend, notably amongst young consumers but also older consumers trying to cut back on their alcohol consumption. Indeed, people are more aware than ever of the negative consequences of drinking too much alcohol, partly due to recent government initiatives in Ireland to reduce drinking.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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