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Country Report

Spirits in

Spirits in Ireland

29 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing number of consumers will drink gin in the coming years

Gin will be the fastest performer in both value (at constant 2017 prices) and total volume terms over the forecast period, as it continues to be very much the fashionable drink. Growth is predicted to be marginally slower compared to the review period due to market saturation and some level of product cannibalisation.

Irish craft whiskey is set to boom most will be for export

While there has been an explosion in the popularity of gin over the review period, many of these new brands are coming from Irish micro distilleries. Craft spirits have moved into a similar realm with craft beers and ciders with consumers maintaining an interest in provenance.

New legislation is set to pose a challenge to spirits

The Public Health (Alcohol) Bill will be a considerable challenge to face manufacturers over the coming years. The bill has been in circulation for the last two years of the review period and while it had still not been finalised in 2017, there are several new obstacles for brands that operate here.

COMPETITIVE LANDSCAPE

Diageo Ireland Ltd continues to lead spirits and invest in innovation

With new product innovations in 2017 such as Roe & Co in Irish whiskey and Gordon’s Pink in gin, Diageo Ireland Ltd continued to witness actual sales growth, as well as gaining total volume share. The company is investing in premium and super-premium spirits, as it maintains share in spite of the competition from other players, most notably the micro distillery brands.

Drumshanbo Gunpowder Gin records considerable growth due to strong branding and provenance

The Dalcassian Wines & Spirits Co Ltd witnessed triple-digit total volume growth in spirits in 2017, albeit from a relatively low base. The company has performed strongly due to the demand for Drumshanbo Gunpowder Gin, which has proved popular with cocktail makers and an interest in serving the perfect gin.

Smirnoff remains leading brand despite flat vodka sales

Smirnoff Red remained the leading brand within overall spirits. Vodka manufacturers face a significant challenge to encourage consumers to stay loyal to vodka.

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Samples

Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in Ireland?
What are the major brands in Ireland?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Spirits in Ireland - Category analysis

HEADLINES

PROSPECTS

Increasing number of consumers will drink gin in the coming years

Irish craft whiskey is set to boom most will be for export

New legislation is set to pose a challenge to spirits

COMPETITIVE LANDSCAPE

Diageo Ireland Ltd continues to lead spirits and invest in innovation

Drumshanbo Gunpowder Gin records considerable growth due to strong branding and provenance

Smirnoff remains leading brand despite flat vodka sales

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2017

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 10 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 12 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 13 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 15 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 16 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 17 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 18 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 19 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks remains steady with the Irish economic recovery assisting growth

On-trade sales in rural Ireland continue to struggle but urban areas remain robust

Changes in wine as the distribution of Blossom Hill moves to Findlater

Supermarkets remains most popular retail channel but discounters and internet retailing gain share

Value will move faster than volume over forecast period with some challenge ahead

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 23 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 35 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Spirits in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing number of consumers will drink gin in the coming years

Irish craft whiskey is set to boom most will be for export

New legislation is set to pose a challenge to spirits

COMPETITIVE LANDSCAPE

Diageo Ireland Ltd continues to lead spirits and invest in innovation

Drumshanbo Gunpowder Gin records considerable growth due to strong branding and provenance

Smirnoff remains leading brand despite flat vodka sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Spirits in Ireland - Category analysis

HEADLINES

PROSPECTS

Increasing number of consumers will drink gin in the coming years

Irish craft whiskey is set to boom most will be for export

New legislation is set to pose a challenge to spirits

COMPETITIVE LANDSCAPE

Diageo Ireland Ltd continues to lead spirits and invest in innovation

Drumshanbo Gunpowder Gin records considerable growth due to strong branding and provenance

Smirnoff remains leading brand despite flat vodka sales

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Alcoholic Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks remains steady with the Irish economic recovery assisting growth

On-trade sales in rural Ireland continue to struggle but urban areas remain robust

Changes in wine as the distribution of Blossom Hill moves to Findlater

Supermarkets remains most popular retail channel but discounters and internet retailing gain share

Value will move faster than volume over forecast period with some challenge ahead

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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