Spirits in the Czech Republic

PROSPECTS

Slight decline in spirits consumption

Total volume sales of spirits in the Czech Republic decreased slightly during 2017, while total current value sales increased. Czechs remain careful about the quality and origin of spirits, favouring well-established local products with a good reputation and consuming more imported premium products.

Rum performs best

Rum experienced the fastest total volume sales growth during 2017. Both white and dark rum have benefited from the rising popularity of cocktails with rum among the younger generation and women.

Domestic brands dominate but lose share to imported brands

Local spirits brands dominated in 2017, although they continued to lose some sales to imported brands. Bitters (though declining), rum-flavoured spirits (though declining) and vodka remained the largest spirits groups in total volume terms in 2017.

COMPETITIVE LANDSCAPE

Stock Plzen - Božkov acquires Nordic Ice, Prazska Vodka and Dynybyl Special Dry Gin

Stock Plzen - Božkov sro, a domestic producer of popular local spirits including bitters (Fernet Stock and Stock Magister), rum-flavoured spirits, vodka and other spirits (under the Bozkov, Stock and Amundsen brands), continued to lead spirits in 2017. The company strengthened its position in 2017 by acquiring Nordic Ice vodka, Prazska Vodka and Dynybyl Special Dry Gin from Bohemia Sekt sro in October 2016, and due to its well-established bitters and rum-flavoured spirits brands.

Top five players gain further share

Granette & Starorezná Distilleries as changed its company name to Palirna U Zeleneho Stromu - Starorezna Prostejov as in January 2017 to highlight the tradition and history of the distillery and to express the company’s connection to the oldest distillery in Central Europe. The domestic company retained its second position in spirits in 2017 due to the strong performance of its bitters brand, Stara Myslivecka, and vodka brands, Hanacka Vodka and Vodka 42 Blend.

Very limited interest in private label

Private label products accounted for a limited total volume share of spirits in the Czech Republic in 2017. Due to a methyl-tainted alcohol incident in 2012, most Czechs have lost faith in cheaper products.

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