Spirits in the Czech Republic

PRE-COVID-19 PERFORMANCE

Premiumisation trend continues in the short term, but overall declines expected due to increase in healthy lifestyles and higher excise tax

Spirits had previously seen positive value growth in the 2018-2019 period, despite the small volume decline, because of a premiumisation trend. Premium products were supported with frequent price promotions, and it was also noted that consumers were purchasing more premium imported products.

Cocktail mixers and flavoured spirits drive innovation

Super premium white rum and prestige vodka performed the best in 2019-2020, reflecting the premiumisation trend seen. Previously to that, gin was also proving popular.

Stock Plzen - Božkov sro maintains lead thanks to extensive portfolio and ongoing product launches

Stock Plzen - Božkov sro maintained its lead in spirits in 2019, thanks to its strong portfolio of brands such as Fernet Stock, which also received new packaging in 2019, along with Božkov (as discussed above). The player’s Black Fox brand is also popular with younger adult consumers of legal drinking age, along with its range from Diageo Plc (as the global owner), including: Captain Morgan, Baileys Irish Cream, and Johnnie Walker Red Label.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of spirits are expected to fall by 29% in 2020 in light of the impact of COVID-19. This compares to an expected negligible decline forecast for 2020 during research conducted in May 2019, i.

Affected products within spirits

Of all alcoholic drinks, spirits is being the most strongly affected by the closure on on-trade establishments. Unlike beer, and sometimes wine, spirits are not purchased as takeaway options from pubs and restaurants as frequently.

Recovery and opportunities

Spirits was not expected to show robust growth across the forecast period, even before COVID-19. Therefore, the impact will be felt more strongly in light of the on-trade closures and reduced consumer spending power as a result of COVID-19.

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