The total volume of spirits consumed in the Czech Republic rose only slightly in 2018, while total current value sales recorded a stronger increase, reflecting the fact that Czechs were consuming more premium imported products. With the rising purchasing power of Czech households, more consumers opted for premium variants.
Rum continued to record significant total volume sales growth during 2018. Both white rum and dark rum benefitted from the rising popularity of various alcoholic cocktails with rum as an ingredient among younger adults of legal drinking age, with both women and men appreciating its taste.
Local spirits dominated in 2018, although they continued to lose some sales to imported brands. Bitters (declining), rum-flavoured spirits (stagnating) and vodka (increasing slightly) remained the largest spirits categories in total volume terms in 2018.
Stock Plzen - Božkov, a domestic producer of popular local spirits, including bitters (the Fernet Stock and Stock Magister brands), rum-flavoured spirits, vodka and other spirits (under the Bozkov, Stock and Amundsen brands) strengthened its lead in 2018. Firstly, it secured an exclusive distribution agreement with Beam Suntory, and thus increased its volume sales share in whiskies.
Domestic player Palirna U Zeleneho Stromu maintained its second position in spirits, helped by strong performances by its bitter Stara Myslivecka and vodka brands Hanacka Vodka and Vodka 42 Blend. Rémy Cointreau Czech Republic also increased its total volume sales in 2018, boosted by its key brands Jägermeister, Tullamore Dew and Metaxa.
In addition to the above-mentioned change in distribution of Beam Suntory brands, there were two more reshuffles. Rémy Cointreau Czech Republic ended its distribution agreement with Gruppo Campari.
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This industry report originates from Passport, our Alcoholic Drinks market research database.