Consumers continued to consume more spirits at home in 2021, with the on-trade channel recording the second biggest drop in alcoholic drinks. On-trade sales were impacted by the closure of establishments until mid-May, and the re-opening was under strict hygiene conditions with limited capacity, plus visitors had to show a negative COVID-19 test, or proof of vaccination or having had the virus.
Rum and gin saw the best performance again, with the rising popularity of various alcoholic cocktails with rum and gin amongst both the younger and middle generation. Rum sales continued to be stimulated by the active marketing of Stock Plzen- Božkov and Palirna U Zeleneho Stromu.
With the weakening purchasing power of Czech households, premiumisation continued to stagnate in 2021 and more consumers opted for traditional spirits, including rum (although faced strong competition from cane rum) and vodka, and standard varieties. To revive an interest in bitters, Stock Plzen-Božkov launched a new herbal bitter liqueur, Božkov Bylinny in October 2021, supported by a campaign which will extend into 2022.
Spirits were not expected to grow across the forecast period even before COVID-19. Changing lifestyles, including a greater emphasis on healthy living, will see consumers shift to drinks with a lower alcoholic content such as cider and wine, which are perceived to be “healthier” than spirits.
Non-alcoholic spirits started to appear in 2019 and in 2020 more attention was given to this category. Jan Becher – Pernod Ricard launched a non-alcoholic gin, Ceder’s Crisp, in autumn in response to the rising popularity of gin and increasing demand for less alcoholic and lighter drinks.
Competition is set to intensify in rum and gin over the forecast period. In rum, Palirna U Zeleneho Stromu introduced dark rum Heffron in December 2019 and gained a sufficient consumer base in both 2020 and 2021.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Spirits industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!