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Competitive Landscape
Pernod Ricard Exits Mass Whisky as Tilaknagar Reshapes Competition
Spirits in India remain moderately concentrated, with the top three manufacturers—United Spirits, Pernod Ricard India, and Inbrew Beverages—together holding 45% of volume share in 2025. United Spirits leads with a 19% share, followed by Pernod Ricard India at 16% and Inbrew Beverages at 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Spirits industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Spirits in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spirits in India?
- Where is consumer demand for Spirits focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in India?
- How are products distributed in India?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Spirits in India - Category analysis
Key Data Insights
Spirits Summary
Chart 1 Key Industry Trends for Spirits
Premium Spirits Drive Value Growth as Volumes Steady
Whiskies Lead with Premium Heritage Launches While Liqueurs and White Spirits Accelerate
Chart 2 Tilaknagar’S Monarch Legacy Edition Blends Indian and French Grape Spiritspicture 1
Bacardi, Ochre Spirits and Radico Khaitan Build Loyalty with Regional Flavours
Chart 3 Volume Sales 2020-2030
Chart 4 Volume Sales by Category 2025
Diageo and Pernod Ricard Accelerate Premium Launches to Offset Cost Pressures
Whiskies Maintain Leadership as Liqueurs Set the Pace for Growth
Radico Khaitan Leverages Brand Heritage to Justify Premium Pricing
Chart 5 Forecast Volume Sales 2020-2030
Chart 6 Forecast Volume Sales by Category 2025-2030
Chart 7 Analyst Insight for Spirits
Pernod Ricard Exits Mass Whisky as Tilaknagar Reshapes Competition
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Living Liquidz Elevates Premium Spirits with Curated Retail Experiences
E-Commerce Remains Marginal as Retail Chains Capture Premium Demand
Chart 10 Economic Context for Spirits
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Spirits
Chart 14 Population 2020-2030
Chart 15 Population by Generation 2025
Alcoholic Drinks in India - Industry Overview
2025 Developments
Key Data Insights
Chart 16 Key Industry Trends for Alcoholic Drinks
Market Polarisation Drives Premiumisation and Value Growth
Spirits Anchor Volume as Whisky Leads Consumption and Rtds Register Dynamic Growth
Chart 17 Kingfisher Launches Regional Flavours to Its Mainstream Beer Portfolio
Beer and Spirits Brands Expand Flavour Innovation to Attract Urban Youth
Chart 18 Volume Sales 2020-2030
Chart 19 Volume Sales by Category 2025
Younger Consumers Accelerate Premium Spirits Growth as Incomes Rise
Retail Expansion and State Reforms Boost Accessibility and Value
Chart 20 Forecast Volume Sales 2020-2030
Chart 21 Forecast Volume Sales by Category 2025-2030
Diageo Expands with Craft Gin Acquisition as Challenger Brands Gain Ground
Chart 22 Company Shares 2025
Chart 23 Brand Shares 2025
Chart 24 Analyst Insight for Alcoholic Drinks
Organised Retail Expands as Liquor Shops Maintain Dominance
E-Commerce Remains Fragmented as Offline Retail Dominates
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 25 Economic Context for Alcoholic Drinks
Chart 26 Real Gdp Growth 2020-2030
Chart 27 Inflation 2020-2030
Chart 28 Consumer Context for Alcoholic Drinks
Chart 29 Population 2020-2030
Chart 30 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Spirits
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitions
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This report originates from Passport, our Spirits research and analysis database.
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