There was a rebound in both total current value and volume sales of spirits in 2021, thanks mainly to significant year-on-year growth in on-trade sales in Spain, as consumers returned to bars and restaurants in 2021, especially during the summer months. However, total volume and value sales still remained notably lower than the pre-pandemic levels seen in 2019, after the strong negative impact to on-trade sales in 2020.
Pernod developed a range of “light” spirits products in 2021. These products have fewer calories and a reduced alcohol content when compared with their standard counterparts, and have a similar price.
Aside from the huge influence of COVID-19 on spirits in Spain, other factors also impacted the category in 2021. There was a rise in transportation costs because of the supply chain crisis.
There is expected to be a return to the pre-pandemic levels sales of spirits in Spain by the end of the forecast period, with this anticipated in current value terms in 2023, and in volume terms in 2025. There had been some hopes that a full recovery may be seen before this; however, the impact of the Omicron variant of COVID-19 at the start of 2022 is likely to delay the return to pre-pandemic levels.
The development of premium products is anticipated to grow across all spirits categories in Spain during the forecast period. Spaniards are already very high consumers of premium spirits in comparison with their counterparts in the rest of Europe; however, this trend is expected to continue to grow as consumers are increasingly prepared to spend more on better-quality products.
Concerns over sustainability are expected to become ever more important in the minds of Spanish consumers, including in spirits. In fact, this is already largely expected of alcoholic drinks companies in Spain, especially in terms of issues such as packaging and traceability, along with sustainable production methods, such as those that reduce water consumption or avoid the use of single-use plastics.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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