The Blended Malt Scotch Whisky category has experienced a notable revival, primarily due to the introduction of new brands in the market. Among these brands are Old Red, produced by Casa Di Conti Ltd and distributed in Bolivia by Nur Srl, and Golden Dreams, distributed by BX Bolivia Exchange Ltda.
The trend of mixers in spirits is growing, especially in categories such as whisky. For example, Johnnie Walker (JW) from Diageo, distributed by Opal Ltda, is targeting younger people with its impulse sales by mixing JW with ginger ale.
In recent months, contraband of spirits has seen a significant negative impact on sales, boosting legal market sales. Border conflicts in Peru, the main supplier of contraband spirits in Bolivia, have reduced the inflow of illegal products during the crucial December month when sales of alcoholic beverages peak due to Christmas and New Year holidays.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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