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Overview:
Understand the latest market trends and future growth opportunities for the Spirits industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Spirits in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spirits in Thailand?
- Where is consumer demand for Spirits focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Spirits in Thailand - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Local consumers sustain demand for domestically produced spirits via the off-trade
The closure of bars and clubs dampens demand for spirits, especially vodka, gin and rum
Domestic manufacturers dominate spirits
PROSPECTS AND OPPORTUNITIES
Recovery of premium options likely once the economy rebounds
Competition set to intensify as new players enter
Soju continues to gain in popularity, in line with the craze for all things Korean
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2021
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2016-2021
Table 2 Sales of Spirits by Category: Total Value 2016-2021
Table 3 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 10 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 12 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 13 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 15 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 16 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 17 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 18 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 19 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Alcoholic Drinks in Thailand - Industry Overview
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2016-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our Definitions