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Country Report

Spirits in

Spirits in Thailand

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Local consumers sustain demand for domestically produced spirits via the off-trade, while demand continues to fall for blended Scotch whisky in favour of Japanese whisky

Local produced spirits especially sura khao and mixed spirits have long been perceived as economy spirits and are readily available on retailers’ shelves. During the pandemic, these products remained available at affordable price points and continued to benefit from demand from domestic consumers.

The closure of bars and clubs dampens demand for spirits, especially vodka, gin and rum

The closure of all on-trade establishments including nightclubs depressed demand for spirits in 2020. Some categories such as vodka, gin, rum, cream-based and other imported spirits are widely used to mix cocktails at bars.

The shutdown of the on-trade leads to only minor gains for the off-trade due to the decimation in consumption occasions and socialising opportunities

COVID-19 led to a dramatic shift in consumer demand from foodservices and other takeaway service towards at-home consumption. Consumer foodservice outlets such as restaurants, hotels, catering, and public venues all experienced a significant hit.

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Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in Thailand?
What are the major brands in Thailand?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Spirits in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Local consumers sustain demand for domestically produced spirits via the off-trade, while demand continues to fall for blended Scotch whisky in favour of Japanese whisky

The closure of bars and clubs dampens demand for spirits, especially vodka, gin and rum

The shutdown of the on-trade leads to only minor gains for the off-trade due to the decimation in consumption occasions and socialising opportunities

RECOVERY AND OPPORTUNITIES

Recovery of premium options likely once the economy rebounds

Return of tourism boosts sales of spirits over the forecast period while industry players resume pre-pandemic marketing strategies

Resumption of pre-pandemic trends once restrictions are lifted and consumer confidence returns though some people may revise their way of life

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2020

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2015-2020
Table 2 Sales of Spirits by Category: Total Value 2015-2020
Table 3 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 10 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 12 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 13 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 15 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 16 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 17 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 18 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 19 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Spirits in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Local consumers sustain demand for domestically produced spirits via the off-trade, while demand continues to fall for blended Scotch whisky in favour of Japanese whisky

The closure of bars and clubs dampens demand for spirits, especially vodka, gin and rum

The shutdown of the on-trade leads to only minor gains for the off-trade due to the decimation in consumption occasions and socialising opportunities

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Spirits in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Local consumers sustain demand for domestically produced spirits via the off-trade, while demand continues to fall for blended Scotch whisky in favour of Japanese whisky

The closure of bars and clubs dampens demand for spirits, especially vodka, gin and rum

The shutdown of the on-trade leads to only minor gains for the off-trade due to the decimation in consumption occasions and socialising opportunities

RECOVERY AND OPPORTUNITIES

Recovery of premium options likely once the economy rebounds

Return of tourism boosts sales of spirits over the forecast period while industry players resume pre-pandemic marketing strategies

Resumption of pre-pandemic trends once restrictions are lifted and consumer confidence returns though some people may revise their way of life

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Alcoholic Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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