Over 2022-2027, the spirits category will grow at a significant pace. This expansion will be led by the brands involved in the bitters and English gin segments.
As of 2022, the rum category (aggregate of dark and white rum) remained one of the most popular in the spirits industry, only behind whiskies, liqueurs and white spirits. However, rum has not been performing well lately.
In the last years of the review period, there was a growing number of Uruguayan people travelling to Argentina to stay for a day or two, taking advantage of the favourable exchange rate between the Uruguayan peso and the Argentinean peso and the lower price of goods (including alcoholic drinks) and services (restaurants and theatres, for instance) in Argentina. Most of these travellers cross the border by ferry (Buquebus), where duty free shops offer a wide variety of spirits (whiskies above all).
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Understand the latest market trends and future growth opportunities for the Spirits industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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