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Country Report

Spirits in

Spirits in Uruguay

23 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Whiskies remains the preferred choice of Uruguayan consumers

Contrary to what has been seen in other countries, whiskies has remained the preferred choice within spirits for Uruguayan consumers for more than 20 years, and without much possibility of growth for other categories within spirits. Traditionally, whiskies is consumed by adults of all ages and income levels in Uruguay, and as a result, it accounts for most sales of spirits.

Developments regarding CABA may impact sales of spirits

CABA, the alcoholic drinks part of ANCAP, the state-owned oil, alcohol and Portland cement company, is planning to close. The company was up for sale for a year, and with no offers from any company, it is considering closure in the early part of the forecast period.

COMPETITIVE LANDSCAPE

Diageo Uruguay continues to lead spirits in Uruguay in 2017

Before the review period, Diageo Uruguay was positioned second in spirits after Pernod Ricard Uruguay; however, in 2013, the company gained first place and has led since. Diageo Uruguay has shares across the various categories within spirits and led whiskies in 2017, the biggest category by far in both volume and value terms.

Johnnie Walker Green Label reappears in Uruguay

In 2016, blended malt Scotch whisky posted the highest percentage increase in volume terms, which was thanks to the return of Johnnie Walker Green Label, a brand from Diageo Uruguay. Although blended malt Scotch whisky posted the highest increase, the category remained one of the smallest in volume terms within whiskies.

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Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in Uruguay?
What are the major brands in Uruguay?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Spirits in Uruguay - Category analysis

HEADLINES

PROSPECTS

Whiskies remains the preferred choice of Uruguayan consumers

Developments regarding CABA may impact sales of spirits

COMPETITIVE LANDSCAPE

Diageo Uruguay continues to lead spirits in Uruguay in 2017

Johnnie Walker Green Label reappears in Uruguay

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 10 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 12 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 13 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Beer remains the largest category in volume terms and boosts total sales of alcoholic drinks in the country

Zero tolerance law impact in total sales

Despite a drop in its share, Fábricas Nacionales de Cerveza SA (FNC) continues to lead alcoholic drinks in 2017

Supermarkets continues to be the leading distribution channel in 2017

Wine and beer volume sales are expected to recover over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 16 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Spirits in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Whiskies remains the preferred choice of Uruguayan consumers

Developments regarding CABA may impact sales of spirits

COMPETITIVE LANDSCAPE

Diageo Uruguay continues to lead spirits in Uruguay in 2017

Johnnie Walker Green Label reappears in Uruguay

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Spirits in Uruguay - Category analysis

HEADLINES

PROSPECTS

Whiskies remains the preferred choice of Uruguayan consumers

Developments regarding CABA may impact sales of spirits

COMPETITIVE LANDSCAPE

Diageo Uruguay continues to lead spirits in Uruguay in 2017

Johnnie Walker Green Label reappears in Uruguay

CATEGORY DATA

Alcoholic Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Beer remains the largest category in volume terms and boosts total sales of alcoholic drinks in the country

Zero tolerance law impact in total sales

Despite a drop in its share, Fábricas Nacionales de Cerveza SA (FNC) continues to lead alcoholic drinks in 2017

Supermarkets continues to be the leading distribution channel in 2017

Wine and beer volume sales are expected to recover over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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