Executive Summary

Jul 2019
PROSPECTS
Gin predicted to post the strongest total volume growth over the forecast period

Gin is expected to post the strongest total volume growth in spirits over the forecast period, benefiting from rising consumer awareness. The category offers a wide variety of products, thus appealing to consumers who want to experiment with different types of high-quality gins.

Single malt Scotch whisky records positive growth as more consumers trade up from other blended Scotch whisky

Single malt Scotch whisky is expected to record a further increase in volume sales over the forecast period, with growth driven by consumers’ rising preference for premium whiskies. With more and more Australians looking to drink less but better, brand owners with an extensive offering of well-established single malt Scotch whiskies are expected to perform well.

COMPETITIVE LANDSCAPE
Diageo Australia remains the leading player in spirits

In 2018, Diageo Australia remained the leading player in spirits, benefiting from an extensive product portfolio, which gives the company a presence in various categories, including liqueurs, rum, tequila, whiskies, gin and vodka. In many of these categories, Diageo ranks among the top two in terms of total volume sales.

Campari Australia records a strong increase in total volume share

Among the top five players in spirits, Campari Australia recorded the strongest increase in total volume share in 2018. The company’s gains can be attributed to positive performances from its key brands.

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Spirits in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spirits in Australia?
  • What are the major brands in Australia?
  • Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
  • What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
  • How do premium vs standard vs economy brands compete for sales?
  • What are the key flavours in vodka?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Spirits in Australia - Category analysis

HEADLINES

PROSPECTS

Gin predicted to post the strongest total volume growth over the forecast period
Single malt Scotch whisky records positive growth as more consumers trade up from other blended Scotch whisky

COMPETITIVE LANDSCAPE

Diageo Australia remains the leading player in spirits
Campari Australia records a strong increase in total volume share

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2018

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2013-2018
Table 2 Sales of Spirits by Category: Total Value 2013-2018
Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 10 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 12 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 13 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 15 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 16 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 17 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 18 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 19 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in Australia - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks in Australia continues to record positive growth in 2018
Industry players respond to rising demand from health-conscious consumers
Alcoholic drinks in Australia dominated by two players
Internet retailing remains the fastest growing distribution channel in 2018
Alcoholic drinks in Australia projected to record strong value growth thanks to rising demand for premium products

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Curiosity and openness to trying new types of drinks
Convenience of canned drinks
Health consciousness impacting alcohol consumption habits

MARKET INDICATORS

Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 3 Research Sources