The trend of preparing cocktails at home during COVID-19 drove significant growth for gin over the last few years, with product innovations, more local distilleries, and a plethora of flavours driving sales. However, the category is expected to lose some momentum in the forecast period, seeing a slowdown from the high growth rates of the pandemic.
The localisation trend strengthened throughout the pandemic in Australia, as consumers wanted to support local businesses and communities more than ever, which helped drive growth for local spirits. Many Australian spirits brands and craft distillers are expected to continue to boost growth of spirits in the forecast period, thanks to unique offerings featuring ingredients and flavours native to Australia, a premium and super-premium positioning, and strong local support.
The growing “sober-curious” cohort in Australia is driving innovation across non alcoholic drinks categories, including non alcoholic spirits. Increased health consciousness amongst Australian consumers is driving more people to moderate their alcohol intake, increasing the demand for elevated non alcoholic drinks offerings targeted towards the adult market, and players have been responding.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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