Gin is expected to post the strongest total volume growth in spirits over the forecast period, benefiting from rising consumer awareness. The category offers a wide variety of products, thus appealing to consumers who want to experiment with different types of high-quality gins.
Single malt Scotch whisky is expected to record a further increase in volume sales over the forecast period, with growth driven by consumers’ rising preference for premium whiskies. With more and more Australians looking to drink less but better, brand owners with an extensive offering of well-established single malt Scotch whiskies are expected to perform well.
In 2018, Diageo Australia remained the leading player in spirits, benefiting from an extensive product portfolio, which gives the company a presence in various categories, including liqueurs, rum, tequila, whiskies, gin and vodka. In many of these categories, Diageo ranks among the top two in terms of total volume sales.
Among the top five players in spirits, Campari Australia recorded the strongest increase in total volume share in 2018. The company’s gains can be attributed to positive performances from its key brands.
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This industry report originates from Passport, our Alcoholic Drinks market research database.