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Country Report

Spirits in

Spirits in Cameroon

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

On-trade consumption drops as horeca outlets face curfews

Following the outbreak of the COVID-19 pandemic, horeca outlets in Cameroon faced strict regulations on opening hours in order to reduce the spread of the COVID-19 virus in bars and restaurants. With curfews put in place to limit opening times, horeca outlets struggled in 2020, and on-trade sales reflect this with a sharp drop registered for the year compared to 2019.

Whiskies remains the tipple of choice for Cameroonian consumers

In 2020, whiskies remained the most popular product area and a strong driver in spirits according to overall volume share of the category. Whisky brand owners in Cameroon such as Diageo PLC, Pernod Ricard Groupe and John Jameson & Son benefit from very strong promotional strategies as well as strong customer loyalty, with whisky products generally especially well promoted in Cameroon thanks to strong local distributers and companies such as Diageo and Group Focalis.

Diageo retains lead thanks to product familiarity, strong distribution and new launches

Consumers trust the quality of spirits imported by Diageo. Diageo also benefits from a well-established presence and strong distribution networks.

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Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in Cameroon?
What are the major brands in Cameroon?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Spirits in Cameroon - Category analysis

KEY DATA FINDINGS

2020 IMPACT

On-trade consumption drops as horeca outlets face curfews

Whiskies remains the tipple of choice for Cameroonian consumers

Diageo retains lead thanks to product familiarity, strong distribution and new launches

RECOVERY AND OPPORTUNITIES

Imported brands continue to lead spirits

Contraband sales threaten to undermine sales of spirits

Improved distribution networks to support growth in spirits

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2015-2020
Table 2 Sales of Spirits by Category: Total Value 2015-2020
Table 3 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 10 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 11 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 12 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 13 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020 (XAF per litre of pure alcohol)

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Spirits in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

On-trade consumption drops as horeca outlets face curfews

Whiskies remains the tipple of choice for Cameroonian consumers

Diageo retains lead thanks to product familiarity, strong distribution and new launches

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Spirits in Cameroon - Category analysis

KEY DATA FINDINGS

2020 IMPACT

On-trade consumption drops as horeca outlets face curfews

Whiskies remains the tipple of choice for Cameroonian consumers

Diageo retains lead thanks to product familiarity, strong distribution and new launches

RECOVERY AND OPPORTUNITIES

Imported brands continue to lead spirits

Contraband sales threaten to undermine sales of spirits

Improved distribution networks to support growth in spirits

CATEGORY DATA

Alcoholic Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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