The social status trend which is being seen in both spirits and high-end wine (champagne) is being driven by the Millennial generation, which is most susceptible to social pressure from peers. Indeed, this trend has become competitive in Cameroonian clubs, with DJs giving shout-outs to buyers of these high-end spirits – which further goes to fuel the trend.
Blended Scotch whisky is set to remain popular over the forecast period, as it is already a popular alcoholic drink, has wide availability, and a vast range of products to choose from. Diageo Plc holds the top three brands in blended Scotch whisky, being Black & White, Johnnie Walker Black Label, and Johnnie Walker Red Label – which also benefit from the growing trend of partying in clubs and lounges.
The final extension of a ban instituted almost five years ago on sachet whiskey ends in 2026. However, demand for sachet whisky has already plunged significantly and this has created a void in the low-end range of whiskey in Cameroon.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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