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Great demand for spirits remained in Cameroon in 2019, and imported products continued to characterise sales due to their quality, consumer loyalty, and well-established presence. Local distilleries made efforts to boost sales through repackaging and expanding distribution into new territories.
Consumers trust the quality of spirits imported by Diageo. Diageo also benefits from a well-established presence and strong distribution networks.
In general, consumers associate well-known imported brand with higher quality. This represents a disadvantage for local players, which thus aim to compete with extensive production of quality drinks.
On-trade volume sales of spirits are expected to fall by 38% in 2020 in light of the impact of COVID-19. This compares to an expected 7% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.
While all spirits categories are set to be plunged into negative growth territory in 2020 as a result of COVID-19, it is the higher value spirits that are set to be most severely impacted. Liqueurs, white rum and vodka are set to see the greatest declines, followed by Irish whiskey, blended malt Scotch, dark rum, bitters and cognac.
Imported brands are anticipated to remain the most popular spirits over the forecast period, with consumers remaining loyal to premium, high-quality brands which they regard as superior in both flavour and ingredients. These categories will see demand return in the post-pandemic environment as consumer spending power gradually recovers, although this is likely to be gradual.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Cameroon with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spirits industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.