Spirits in Romania is anticipated to undergo several impacts over the forecast period due to various external factors. Inflation, the war in Ukraine, excise increases, shortages and escalating costs of raw materials, as well as rising packaging and logistical expenses will all leave an imprint on the industry.
The steep inflation in 2023 and uncertainties around its trajectory over the forecast period are likely to considerably influence the spirits excise, which is adjusted annually at the start of the current year according to the official inflation rate of the preceding year. The Romanian Spirits Producers and Importers Association posits that the inflation-driven rise in spirits and alcoholic beverage excise in 2023 may lead to inflated shelf prices, potential layoffs in the industry, an increase in contraband, and a surge in sales of illegally produced spirits.
Other spirits will continue to account for the largest volume sales as its products cater to the traditionalist preferences of the Romanian populace. The broad interest in their spirits stems from the extensive home production, consumption, and sale of rachiu/rakija and tzuica (plum brandy), which are predominantly produced illegally and traditionally consumed by a wide demographic spanning all ages and incomes.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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