In total volume terms, the performance of spirits is unlikely to be impacted by the ongoing population decline in North Macedonia, which is expected to continue over the forecast period. This is because spirits have a long tradition and will remain popular for the foreseeable future, enabling the category to withstand pressures that affect other categories within alcoholic drinks, such as cider/perry and RTDs.
Whiskies led by Japanese whisky are set to remain the most dynamic spirits for the same reasons which enabled these to prosper in 2022: they are extremely and increasingly popular, and appeal to a widening pool of younger consumers, such as Millennials and Gen Z consumers, who associate the consumption of whiskies with prestige.
Looking ahead, the ongoing modernisation of retailing, with the spread of large modern grocery retailers, is set to exert more pressure on traditional rivals like small local grocers. Wider product and brand choices and competitive prices will make supermarkets, and also hypermarkets, more appealing outlets for spirits.
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Understand the latest market trends and future growth opportunities for the Spirits industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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