Since the local government allowed the online delivery of alcoholic drinks in response to the pandemic in 2020, this distribution channel has started to exhibit rapid growth. Therefore, off-trade volume sales of spirits sold through e-commerce witnessed a significant rise in the last two years of the review period, a trend that is expected to gain further momentum over the forecast period.
Local authorities are not expected to restore the 30% alcohol tax in Dubai following a 1-year trial in 2023. This is likely to reduce the gap between off-trade and on-trade volume sales of spirits, with the latter channel traditionally stronger.
Considering that the segment of non-alcoholic spirits is still underdeveloped in the United Arab Emirates, and given the potential for strong consumer demand, sales are expected to demonstrate remarkable growth over the forecast period. This development will be supported by an increasing number of brands entering the market to offer greater variety, which will also help improve visibility.
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Understand the latest market trends and future growth opportunities for the Spirits industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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