Over the forecast period, off-trade volume sales of spirits are expected to continue rising this is set to be due to improved economic conditions in Turkey. While there had not yet been any meaningful improvement in the increasingly dire economic situation in Turkey at the time of writing, it is expected that the current pressure on disposable incomes will eventually diminish.
The rising popularity of beer means that the category is slated to pose stronger competition to spirits during the forecast period. One major reason for this is that beer now attracts a considerably lower rate of OTV excise tax, according to the latest round of tax increases that were applied in January 2023.
The forecast period is expected to see further expansion for Turkey’s leading supermarket chains and this is set to underpin strong growth in sales of spirits via the channel. One major reason for consumers favouring the market by spirits is that the channel offers advantages such as low prices and convenience.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Spirits industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!