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Learn moreAug 2020
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Tequila and whiskey remained Mexican consumers’ favourite spirits in 2019. Sales of these categories are mostly driven by tradition and high availability.
In 2019, Casa Cuervo remained the leader in the spirits category. In addition to its important presence in tequila, the company produces and distributes spirits in most of the other categories.
The 25% tariff on imports of whiskey from the US imposed in June 2018 was eliminated in May 2019. The tariff was part of a retaliatory measure from Mexico to the tariffs imposed on steel and aluminium imports by the US.
Retail sales of spirits are now expected to rise by just 2% in volume terms in 2020 overall, in light of the impact of COVID-19. This shows a slight revision of the 3% rise in sales forecast in Euromonitor International’s 2019 edition of alcoholic drinks.
The idea of supporting local products is strong across markets during the pandemic, and the same can be said regarding support for local tequila production. In addition, the consumption of tequila can be either social or solitary, which is an advantage for the category given the country’s lockdown.
As bars and pubs reopen gradually in Mexico, the on-trade performance of spirits is predicted to restart over the remainder of 2020, although this is very unlikely to make up for the revenue lost during the stricter phases of lockdown. Retail sales, while predicted to grow overall, will be hampered by some consumers trading down to cheaper alcoholic drinks – either those outside the category such as beer, or to less expensive spirits, especially local ones.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spirits industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spirits in Mexico market research report includes:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.