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Country Report

Spirits in

Spirits in Mexico

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The growth of whiskies slows down as it reaches maturity

In 2017 and 2018, the growth of whiskies saw a noticeable slowdown compared with the review period. This can mostly be explained by the maturity of the category, and by price increases resulting from the weakening currency.

Craft spirits are set to gain popularity

Craft spirits are expected to gain relevance over the forecast period, as consumers become increasingly knowledgeable and curious. Although consumers can relate to artisanal production, the concept of craft is not yet valued.

Uncertainty about trade agreements could impact sales

Although a trade agreement between Mexico, the US and Canada was signed in 2018, it is still being discussed by each country’s Congress, which leaves open the possibility of further changes. Also, the current negotiations between the UK and the EU might have an impact on the current treaty between Mexico and the EU.

COMPETITIVE LANDSCAPE

New state taxes to impact sales

In January 2019, Mexico State and Yucatán implemented taxes of 4.5% on sales of wine and liqueurs.

Customs tariffs on US whiskies contribute to the slowdown of the category

In June 2018, the Mexican government imposed an import tariff of 25% on US imports of whiskies. This was part of a retaliatory measure from Mexico to the tariffs imposed on steel and aluminium imports by the US.

Sales of mezcal maintain their dynamism

Mezcal maintained dynamic total volume growth in 2018, as producers became more organised and developed stronger distribution networks. However, the category remains limited in terms of volume sales, and is far from competing with sales of tequila.

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Spirits Market Sample Report Spirits Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spirits in Mexico?
What are the major brands in Mexico?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Spirits in Mexico - Category analysis

HEADLINES

PROSPECTS

The growth of whiskies slows down as it reaches maturity

Craft spirits are set to gain popularity

Uncertainty about trade agreements could impact sales

COMPETITIVE LANDSCAPE

New state taxes to impact sales

Customs tariffs on US whiskies contribute to the slowdown of the category

Sales of mezcal maintain their dynamism

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2018

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2013-2018
Table 2 Sales of Spirits by Category: Total Value 2013-2018
Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 10 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 12 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 13 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 15 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 16 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 17 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 18 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 19 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in Mexico - Industry Overview

EXECUTIVE SUMMARY

Sustained strong growth for alcoholic drinks in 2018

Consumers demand a wider variety of products

Companies’ advertising campaigns seek to bond with consumers

Premium and specialist retailers drive value sales

Further growth could be threatened by price increases and public policy

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Table 23 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 35 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Megatrends

Country Report

Spirits in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The growth of whiskies slows down as it reaches maturity

Craft spirits are set to gain popularity

Uncertainty about trade agreements could impact sales

COMPETITIVE LANDSCAPE

New state taxes to impact sales

Customs tariffs on US whiskies contribute to the slowdown of the category

Sales of mezcal maintain their dynamism

Samples

Overview

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Table of Contents

Spirits in Mexico - Category analysis

HEADLINES

PROSPECTS

The growth of whiskies slows down as it reaches maturity

Craft spirits are set to gain popularity

Uncertainty about trade agreements could impact sales

COMPETITIVE LANDSCAPE

New state taxes to impact sales

Customs tariffs on US whiskies contribute to the slowdown of the category

Sales of mezcal maintain their dynamism

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Alcoholic Drinks in Mexico - Industry Overview

EXECUTIVE SUMMARY

Sustained strong growth for alcoholic drinks in 2018

Consumers demand a wider variety of products

Companies’ advertising campaigns seek to bond with consumers

Premium and specialist retailers drive value sales

Further growth could be threatened by price increases and public policy

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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