On-trade volume sales are expected to continue to see growth in the forecast period, as consumers recover their out-of-home routines and are eager to celebrate with their loved ones outside of the home. However, mark-ups on alcoholic beverages are very high across the channel, and consumers are increasingly aware of this.
Sales of premium products are expected to continue their good performance in spirits in the forecast period, driven by new product launches and the desire of consumers to enhance their experiences. The idea of drinking less, but better, will gain force in the future, encouraging consumers to shift towards higher quality brands for which they are willing to pay more.
Sales of non alcoholic spirits remained negligible in 2022. However, the availability of non alcoholic spirits is expected to increase over the forecast period as consumers explore healthier lifestyles that lead them to reduce their consumption of alcohol.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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