The stabilisation of the economic situation in Azerbaijan continued to support a recovery in spirits consumption in 2018. Many categories showed improved performances after having suffered declines earlier in the review period.
Vodka remained the dominant spirits category in Azerbaijan in 2018, as this type of alcoholic drink has a strong local tradition. Together with the improvement in economic conditions, this tradition helped to ensure that the category continued to post healthy growth in total volume sales despite its maturity.
While interest in niche and emerging categories such as whiskies, tequila and gin is gradually increasing in Azerbaijan, in recent years this trend has been hampered somewhat by the protectionist policies of the government. Most notably, tax hikes have made niche spirits categories that are mainly represented by imported products less affordable to many consumers.
Az-Granata remained the top player in spirits in total volume sales terms in 2018. This was primarily due to its leading position in vodka, though the company’s portfolio also covers other categories such as brandy and whiskies.
Domestic companies continued to account for the largest share of total spirits volume sales in 2018. This was mainly due to their strength in vodka and brandy, the two most popular categories.
A number of large international spirits manufacturers have recently established production facilities in Azerbaijan, both to supply the domestic market and to create a base for exports to neighbouring territories. For example, in 2018 Tatspirtprom and Global Spirits announced that they were to begin spirits production in the country.
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This industry report originates from Passport, our Alcoholic Drinks market research database.