Inflation is expected to remain a significant challenge for the Italian economy at least in the short term. High inflation is expected to lead to a further drop in disposable income, while rising prices in spirits are almost certainly going to affect volume sales at the beginning of the forecast period.
The burgeoning cocktail trend and the growing interest in mixology, coupled with increasing awareness and interest towards local and regional products, are likely to be among the driving trends for spirits over the forecast period. Indeed, Italy’s drinking culture is changing and is increasingly favouring a quality over quantity approach.
The other side of the change in drinking culture are the growing number of consumers who are drinking less and who are drinking products with a low or zero alcohol content. By this token, non-alcoholic spirits, although currently a niche, is projected to see dynamic growth over the forecast period, especially through the on-trade.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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