Many consumer increased their savings in 2020-2021 with the lack of travel and social and leisure/entertainment activities. In 2022, this allowed Greek consumers to spend on such activities.
While the penetration of non alcoholic alternatives has increased dramatically in beer, this trend is unlikely to gather strong momentum in spirits in the short to medium term. Generation Z and millennials have not yet adopted the “drink less” or “sober curious” concepts evident in other Western European markets, despite the health and wellness trend flourishing in Greece.
As the health and wellness trend is affecting consumption patterns in spirits, there is expected to be a shift away from cocktails, due to their high sugar content and alcohol content. Cocktails’ higher prices are also likely to play a part in slowing the cocktailing trend.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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