Sales of spirits are expected to continue declining over the forecast period in total volume terms. The general market trend towards a more responsible consumption of alcohol favours competing categories, such as beer and wine, which have a lower alcohol content.
With excise taxes being increased on a regular basis it is expected that spirits in Lithuania will continue to move towards the upper price segments. As an example, the growing popularity of cognac highlights that as prices move up, consumers actually shift away from cheaper, lower quality spirits, with a focus on quality over quantity.
Rum, tequila and gin are among the categories that are expected to see stronger performances over the forecast period. The popularity of cocktails continues growing, while the popularity of drinking spirits in shots is diminishing.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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