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Competitive Landscape
Glenbey, Riachi, and Kassatly Chtaura Strengthen Their Positions through Export Focus
In 2025, spirits in Lebanon remained concentrated, with the competitive landscape becoming increasingly dominated by established players. Legacy leaders such as Diageo Plc benefited from their scale and brand strength, enabling them to navigate a more challenging operating environment shaped by higher taxation and rising global input costs.
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Overview:
Understand the latest market trends and future growth opportunities for the Spirits industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Spirits in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spirits in Lebanon?
- Where is consumer demand for Spirits focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Lebanon?
- How are products distributed in Lebanon?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Spirits in Lebanon - Category analysis
Key Data Insights
Spirits Summary
Spirits Rebound as Market Polarisation Drives Premium and Local Demand
Whisky Retains Its Leadership as Local Craft Spirits Redefine Premiumisation
Digital Commerce Transforms Spirits Retail and Consumer Engagement
Chart 1 Digital curators and quick-commerce apps revolutionise spirits accessibility in Lebanon
Chart 2 Volume Sales 2020-2030
Chart 3 Volume Sales by Category 2025
Digital Channels Will Drive Value Growth Despite Declining Spirits Volumes
Whiskies Will Remain Dominant as Local Craft Spirits Reshape Growth Opportunities
Export Challenges and Shifting Preferences Reshape Lebanon’S Spirits Outlook
Chart 4 Forecast Volume Sales 2020-2030
Chart 5 Forecast Volume Sales by Category 2025-2030
Glenbey, Riachi, and Kassatly Chtaura Strengthen Their Positions through Export Focus
Chart 6 Company Shares 2025
Chart 7 Brand Shares 2025
Supermarkets Retain Volume While E-Commerce Drives Rapid Change
?Noknok and 209 Lebanese Wine Accelerate Digital Retail Adoption
Chart 8 Economic Context for Spirits
Chart 9 Real Gdp Growth 2020-2030
Chart 10 Inflation 2020-2030
Chart 11 Consumer Context for Spirits
Chart 12 Population 2020-2030
Chart 13 Population by Generation 2025
Alcoholic Drinks in Lebanon - Industry Overview
2025 Developments
Key Data Insights
Alcoholic Drinks in Lebanon Show Resilient Recovery Amid Polarised Consumer Demand
Beer Maintains Category Leadership While Spirits Drive Premium Growth in 2025
Chart 14 Delivery apps transform alcohol retail into a 30- minute on-demand digital experience
Digital Retail Accelerates the Shift Towards At-Home Alcohol Consumption
Chart 15 Volume Sales 2020-2030
Chart 16 Volume Sales by Category 2025
Chart 17 Analyst Insight for Alcoholic Drinks
Local Brands, Premiumisation and Exports Will Shape Lebanon’S Alcoholic Drinks Outlook
Beer Is Set to Retain Its Volume Leadership as Spirits Drive Premium Growth
Chart 18 Forecast Volume Sales 2020-2030
Chart 19 Forecast Volume Sales by Category 2025-2030
Domestic Brands Strengthen Their Position as Local Loyalty Reshapes Competition
Chart 20 Company Shares 2025
Chart 21 Brand Shares 2025
Supermarkets Retain Their Dominance through Value and Convenience
On-Demand Delivery Drives the Shift to Digital Retail in 2025
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 22 Economic Context for Alcoholic Drinks
Chart 23 Real Gdp Growth 2020-2030
Chart 24 Inflation 2020-2030
Chart 25 Consumer Context for Alcoholic Drinks
Chart 26 Population 2020-2030
Chart 27 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Spirits
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- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitions
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- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
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This report originates from Passport, our Spirits research and analysis database.
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