Sales of other spirits are driven by the strong demand for aguardiente/aguardiente, with this category expected to continue recording positive growth in total volume terms over the forecast period. These products appeal to a mass consumer audience that despite economic challenges have seen their incomes sustained from remittances from family living in the US.
Despite elevated inflation being seen in Guatemala at the end of the review period, there are a growing number of wealthier consumers of alcoholic drinks who are favouring premium brands of spirits. This trend is favouring tequila (mainly Cristalino premium brands like Tequila 1800), Scotch single malt whisky (premium brands like Glenlivet) as well as premium brands in rum and English Gin.
Besides Industrias Licoreras de Guatemala SA’s key role in the development of spirits in the country, several chains of alcoholic drinks specialist retailers are also important players. These retailers are promoting imported brands which in turn is helping to build a wider interest in spirits beyond traditional brands of aguardiente/aguardiente and rum.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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