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Competitive Landscape
Magro Sa Loses Ground as Import Restrictions Ease
Spirits in Tunisia remains highly concentrated, with Magro SA holding a 70% total volume share in 2025. Ets Felix Habib & Cie followed at 6%, while Bokobsa & Freres SA accounted for 3%.
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Overview:
Understand the latest market trends and future growth opportunities for the Spirits industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Spirits in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spirits in Tunisia?
- Where is consumer demand for Spirits focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Tunisia?
- How are products distributed in Tunisia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Spirits in Tunisia - Category analysis
Key Data Insights
Spirits Summary
Grey Goose and Belvedere Drive Demand for Smaller Vodka Formats
White Spirits Maintains Strength as Vodka Shifts to Value
Thibarine’S Enduring Heritage Fosters Loyalty Amid Limited Innovation
Chart 1 Volume Sales 2020-2030
Chart 2 Volume Sales by Category 2025
Chart 3 Hunting Lodge Vodka Introduced a 20Cl Bottle in Bars and Restaurants
Chart 4 Thibarine Has Remained Largely Unchanged for More Than Four Decades
Regulatory Pressure and Shifting Demand Drive Value Brands Forward
White Spirits Sustain Lead as Vodka and Whiskies Lose Premium Edge
Heritage Brands Preserve Loyalty as Economic Headwinds Limit Innovation
Chart 5 Forecast Volume Sales 2020-2030
Chart 6 Forecast Volume Sales by Category 2025-2030
Magro Sa Loses Ground as Import Restrictions Ease
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Supermarkets Expands Authorisation and Absorbs Spirits Demand
La Cave Privée and Hypermarket E-Commerce See Limited Traction Online
Chart 9 Economic Context for Spirits
Chart 10 Real Gdp Growth 2020-2030
Chart 11 Inflation 2020-2030
Chart 12 Consumer Context for Spirits
Chart 13 Population 2020-2030
Chart 14 Population by Generation 2025
Alcoholic Drinks in Tunisia - Industry Overview
2025 Developments
Key Data Insights
Chart 15 Key Industry Trends for Alcoholic Drinks
Players Respond to Affordability Pressures by Broadening Affordable Choices
Sonobra Targets Evolving Consumer Demand with New Beer
Consumers Balance Aspiration with Affordability
Chart 16 Volume Sales 2020-2030
Chart 17 Volume Sales by Category 2025
Chart 18 Elbeya, a New Domestic Beer Inspired by Tunisian Heritage
Chart 19 Divine Expands Its Liqueur Brand Portfolio
Celtia and Amstel Anchor Mass Demand as Premium Options Decline
La Cave Privée and Carrefour Boost E-Commerce as Friday Bans Persist
Bulgarian and Polish Imports Expand as Companies Target Affordability
Chart 20 Forecast Volume Sales 2020-2030
Chart 21 Forecast Volume Sales by Category 2025-2030
Chart 22 Competitive Landscape for Alcoholic Drinks
Sfbt and Sonobra Cement Dominance as New Launches Sustain Share
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Supermarkets Gains Authorisation to Expand Beer and Spirits Sales
Regulatory Barriers and Price Sensitivity Limit E-Commerce and New Concepts
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Chart 25 Economic Context for Alcoholic Drinks
Chart 26 Real Gdp Growth 2020-2030
Chart 27 Inflation 2020-2030
Chart 28 Consumer Context for Alcoholic Drinks
Chart 29 Population 2020-2030
Chart 30 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Spirits
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- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitions
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This report originates from Passport, our Spirits research and analysis database.
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