Tunisian-based Magro SA is currently the owner of almost 95% of the total spirits and represents international brands from key players such as Diageo Plc and Pernod Ricard Groupe. This situation is likely to change over the forecast period as some international companies are becoming more interested in Tunisia’s alcoholic drinks category and may want to manage the distribution directly.
Despite the development of the spirits category in Tunisia and the wide range of products offered to consumers in the on-trade and off-trade, vodka remains the most popular alcoholic drink in Tunisia. Vodka is synonymous with spirits as Tunisians frequently consume vodka during parties, weddings and family celebrations.
Although domestic players have garnered strong positions in beer and wine, spirits is dominated by international brands. These prominent global spirits brands will continue to support category growth over the forecast period, supported by high-quality products and strong consumer loyalty.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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