Due to the spread of COVID-19, the Tunisian government introduced several measures to limit the impact of the crisis. The spirits category was affected by these new measures, especially the closure of on-trade establishments as spirits are widely consumed in nightclubs, disco and bars by both locals and tourists.
Tunisian laws prohibit all advertising of spirits brands outside of bars, restaurants and nightclubs. With the restrictions and measures related to COVID-19 during 2021, most on-trade channels remained closed, especially during the first seven months of year.
Despite the health crisis and closure of several on-trade establishments, especially during the first seven months of 2021, vodka remained the most popular alcoholic drink in Tunisia, being enjoyed at parties, weddings and families celebrations. Whilst COVID-19 is affected demand in bars and restaurants, vodka sales in off-trade channels recorded significant growth in 2021.
Spirits is expected to record a better performance over the course of the forecast period due to the improvement of the economic and health situation in Tunisia. Tunisians have a strong tendency to consume spirits in bars, restaurants and nightclubs and their full reopening in the wake of the pandemic will drive category sales going froward.
The number of bars, restaurants and nightclubs is rapidly increasing in Tunisia. Nightlife investment is becoming a big industry, especially in the touristic areas of Gammarth, Hammamet and Sousse.
Global brands will continue to lead spirits in Tunisia, supported by high-quality products and strong consumer loyalty. Meanwhile, Boukha and Thibarine will remain the most important local brands due to their low prices.
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This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.See All of Our Definitions
This report originates from Passport, our Spirits research and analysis database.
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