Select Country Report
Competitive Landscape
Chai Andrieux Maintains Spirits Leadership as Premium Opportunities Remain Niche
Spirits in Morocco remain highly concentrated, with Chai Andrieux solidifying its position as the undisputed leader in 2025 by capturing a 34% share of total volume. Chai Andrieux offers the top brands Rissania, Tafraout and Tamrirt.
USD 1,195
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Spirits industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Spirits in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spirits in Morocco?
- Where is consumer demand for Spirits focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Spirits in Morocco - Category analysis
Key Data Insights
Spirits Summary
Tourism and Premium Positioning Shape Morocco’S Evolving Spirits Market
Chart 1 Sahara wins Gold at The Liqueur & Speciality Spirits Masters 2025
Other Spirits Dominate Volume as Rum Emerges as a Fast-Growing Value Option
Shrinkflation and Premiumisation Strategies Reshape Consumer Access and Brand Value
Chart 2 Volume Sales 2020-2030
Chart 3 Volume Sales by Category 2025
Premiumisation and Tourism Focus Will Shape Spirits' Growth as the Mid-Tier Declines
Other Spirits Will Maintain Volume Leadership as Rum Drives Category Growth
Heritage, Hospitality, and Affordability Become Key Spirits Growth Drivers
Chart 4 Forecast Volume Sales 2020-2030
Chart 5 Forecast Volume Sales by Category 2025-2030
Chai Andrieux Maintains Spirits Leadership as Premium Opportunities Remain Niche
Chart 6 Company Shares 2025
Chart 7 Brand Shares 2025
Hypermarkets and Local Grocers Consolidate Reach through Compliance and Assortment
Regulatory Barriers Keep Retail E-Commerce Marginal in Morocco’S Spirits Market
Chart 8 Economic Context for Spirits
Chart 9 Real Gdp Growth 2020-2030
Chart 10 Inflation 2020-2030
Chart 11 Consumer Context for Spirits
Chart 12 Population 2020-2030
Chart 13 Population by Generation 2025
Alcoholic Drinks in Morocco - Industry Overview
2025 Developments
Key Data Insights
Morocco’S Alcohol Market Growth Is Fuelled by Tourism Recovery and Premiumisation
Beer Maintains Market Leadership as Premium Spirits Gain Ground
Ellegado Redefines Alcohol-Free Wine with Premium Halal Launch
Chart 14 Ellegado launches premium halal non alcoholic wine in Tangier
Chart 15 Volume Sales 2020-2030
Chart 16 Volume Sales by Category 2025
Tourism-Led Growth Will Continue as Premiumisation Widens the Value Divide
Beer Will Retain Its Market Leadership as Non-Alcoholic Alternatives Drive Growth
Chart 17 Forecast Volume Sales 2020-2030
Chart 18 Forecast Volume Sales by Category 2025-2030
Bourchanin & Cie Gains Share as Group Des Brasseries Du Maroc Leads
Chart 19 Company Shares 2025
Chart 20 Brand Shares 2025
Licensed Venues Maintain Dominance as Tourism Fuels Premium Sales
Off-Trade Maintains Volume Leadership as On-Trade Drives Premium Value Growth
E-Commerce Faces Limits as Niche and Premium Sales Emerge
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 21 Economic Context for Alcoholic Drinks
Chart 22 Real Gdp Growth 2020-2030
Chart 23 Inflation 2020-2030
Chart 24 Consumer Context for Alcoholic Drinks
Chart 25 Population 2020-2030
Chart 26 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Spirits
-
- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Spirits research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!