Spirits in Morocco

Spirits in Morocco - Category analysis

HEADLINES

PROSPECTS

Illicit trade negatively impacts spirits in 2017

Bitters and vodka record a positive performance

Frequency of purchase declines due to changing consumer behaviour

COMPETITIVE LANDSCAPE

Chai Andrieux leads spirits in 2017

Stiff competition with the presence of a large number of companies

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2017

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 10 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 11 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 12 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 13 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 14 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 15 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 16 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 17 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 18 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 19 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 20 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Morocco - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks records a weak performance in 2017

Saturation and health awareness impact beer sales

Groupe des Brasseries du Maroc SA remains the leader in 2017

Total alcoholic drinks volume sales remain concentrated in off-trade channels

Total volume sales are expected to decline over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 3 Key New Product Developments 2017

MARKET INDICATORS

Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 32 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 4 Research Sources

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