Spirits in Morocco

Spirits in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdowns and travel restrictions result in negative volume sales growth in 2020

Tax increases leads to decreased demand for spirits in 2020

Chai Andrieux maintains its lead with its popular mahia, while Pernod Richard gains ground in 2020 with numerous recognised brands in spirits

RECOVERY AND OPPORTUNITIES

Lifting of travel restrictions will boost consumption of spirits over the forecast period

Increasing taxes and government clampdown on illicit trade may have opposing effect on demand for spirits over the forecast period

Mahia demand set to decrease while sales of imported spirits brands likely to increase during the forecast period

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2019

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2015-2020
Table 2 Sales of Spirits by Category: Total Value 2015-2020
Table 3 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 10 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 11 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 12 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 13 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 14 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 15 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 16 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 17 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 18 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 19 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 20 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 21 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 3 Research Sources

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