Total volume sales of spirits in Ukraine declined during 2018, while total current value sales increased. Vodka is the most popular spirit in Ukraine, accounting for three quarters of all spirits volume sales and is available in a wide assortment.
Consumers in Ukraine remained cautious with their spending in 2018, thus forcing manufacturers to rethink their pricing policies and focus on offering more affordable products. In 2018, almost all spirits categories witnessed ongoing promotional activities.
Demand for spirits other than vodka is growing in the country as Ukrainians have started to consume more whiskies, rums, tequilas and a variety of cocktails. This increase in consumption is being stimulated by changes in the drinking culture.
Natsionalna Gorilchana Kompaniya, Nemiroff and Khortytsya hold the top positions within spirits and no significant shifts are expected in this regard as they maintain large portfolios of well-established brands. The outright leading player, Natsionalna Gorilchana Kompaniya has gained strong consumer loyalty thanks to its long standing presence as well as active promotional activities and advertising.
Despite the development of a high level of loyalty to vodka brands over the years, Ukrainians are becoming more interested in new brands. Price and packaging are playing a key role in the selection process, encouraging companies to invest in new products, including additional filtration, new bottle shapes, closures and labels.
Retailers, distributors and manufacturers all sought to expand their portfolios in 2018, both in terms of product selection and price point. On the one hand, there was an emphasis on inexpensive but still good quality beverages, thanks to local production, while on the other hand the range of products increased in the premium segment as demand for such offerings remained stable despite the crisis due to the strong purchasing power of more affluent Ukrainians.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spirits industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spirits in Ukraine market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.