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Learn moreSep 2020
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In the 2018 to 2019 period spirits had been seeing some value growth to balance out a decrease in volume sales. This was explained by a rise in unit prices over that period, spurred by growing inflation and increased costs for raw materials and components needed by the producers.
Most domestic spirits fall into under a standard price segment, which is true for vodka, brandy, whisky, rum and gin. This is especially noted in whisky and rum, which are often sold at a discount – with rum being discounted more often than whisky in 2019.
Natsionalna Gorilchana Kompaniya TOV continued to lead the somewhat fragmented category of spirits in company terms in 2019. The player is owned by Bayadera Group globally, with Bayadera Group also leading wine on a national basis in the country in 2019.
On-trade volume sales of spirits are expected to fall by 40% in 2020 in light of the impact of COVID-19. This compares to expected negligible growth for 2020 during research conducted in May 2019, i.
With regards to spirits, no significant downtrading has been noted amongst Ukrainian consumers as yet. Those who have previously been drinking more premium spirits are unlikely to switch to cheaper products such as vodka or brandy.
The legislations around spirits in Ukraine remain fundamental in how the category will recover. The ubiquitous vodka looks set to remain a strong player moving forwards, especially in light of the demonopolisation, and brandy, rum and whisky are well supported by their existing sales strategies.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spirits industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.