Demand for sweet biscuits, snack bars and fruit snacks is likely to slightly slow in 2021 following the uptick in 2020 due to the COVID-19 pandemic. The nationwide lockdown changed consumer behaviour as more people started having afternoon snacks whilst confined to their homes.
Cereal bars is set to see some recovery in demand in 2021. Cereal bars saw an ongoing drop in current value sales in 2020 as French consumers ate traditional breakfast products at home due to ongoing restrictions and there was a lack of need for on-the-go products.
The lack of promotions during the initial lockdown in 2020 will continue impacting the performance of sweet biscuits in 2021. Promotions are traditionally used to boost sales, but retailers stopped engaging in such activity as the competition was not necessary.
In France, demand for sweet biscuits, snack bars and fruit snacks is likely to stagnate over the forecast period. However, some opportunities will remain for smaller categories that are considered healthier, such as snack bars and, in particular, fruit snacks.
In the forecast period, the point of origin of sweet biscuits, snack bars and fruit snacks may become an important factor guiding consumers’ decision making. The “Made in France” trend has already impacted sweet biscuits, but its emergence may create a more complicated environment for multi-nationals.
As the cost of new launches in sweet biscuits, snack bars and fruit snacks is set to remain high, multi-nationals will continue leading the competitive landscape in the forecast period. Ferrero France SA saw the successful launch of its Nutella filled sweet biscuits in 2019, and subsequently the vast majority of private label manufacturers released their versions of this chocolate filled biscuits.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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