Whilst Ferrero France SA is experiencing stable growth with its Kinder and Ferrero brands, other brands under Ferrero’s ownership have not been so successful. The brand Delacre (from Biscuits Delacre SA in France and Ferrero & related parties globally), which offers more traditional biscuit assortments, has declined in recent years as consumers opt for newer and more dynamic brands.
Despite the decline in the dramatic growth previously seen for organic products in this area, companies continue to release new organic products, and this is likely to continue throughout the forecast period. Whilst the demand may have peaked, there are sufficient consumers interested in buying organic and biscuits aimed at children are particularly key.
The impact of rising prices, caused by inflation, petrol prices, the war in Ukraine, and compounded by the negative financial hangover following the pandemic, is actually likely to benefit both some indulgent snacking products and basics alike, such as plain biscuits. In times of crisis, some consumers like to save money by opting for simpler products, whereas others continue to indulge themselves on a small scale, such as with chocolate or a filled biscuit.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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