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In common with other snacks, sales of sweet biscuits, snack bars and fruit snacks have seen a dip in sales growth in 2020 following the onset of COVID-19. Again, this follows a period of seeming recovery in these products – currency devaluation in 2016 saw prices spike, consumer purchasing power decline and volume sales dip.
Consumer health awareness has become more acute in the pandemic, especially as consumers became more aware of the negative link between obesity and the virus. This is in line with broader health trends, as consumers seek to reduce sugar and fat, but Egypt has a comparatively young population, and many consumers do not yet attach the same priority to these trends.
Cereal bars is the best performing product in Egypt in 2020, albeit thanks to its emergence from a low base. Health trends – or at least the perception of health – have been a key driver in the success of these products, as dietary trends evolve across the consumer base, with gluten-free, reduced fat/sugar, vegan and low GI products all seeing consumer interest.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.