Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt

Sep 2020

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Executive Summary

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2020 IMPACT

COVID-19 undermines sales, but sweet biscuits, snack bars and fruit snacks still in better than average place

In common with other snacks, sales of sweet biscuits, snack bars and fruit snacks have seen a dip in sales growth in 2020 following the onset of COVID-19. Again, this follows a period of seeming recovery in these products – currency devaluation in 2016 saw prices spike, consumer purchasing power decline and volume sales dip.

Health and indulgence are polar trends driving sales

Consumer health awareness has become more acute in the pandemic, especially as consumers became more aware of the negative link between obesity and the virus. This is in line with broader health trends, as consumers seek to reduce sugar and fat, but Egypt has a comparatively young population, and many consumers do not yet attach the same priority to these trends.

Convenience trends come to the fore

Cereal bars is the best performing product in Egypt in 2020, albeit thanks to its emergence from a low base. Health trends – or at least the perception of health – have been a key driver in the success of these products, as dietary trends evolve across the consumer base, with gluten-free, reduced fat/sugar, vegan and low GI products all seeing consumer interest.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Egypt?
What are the major brands in Egypt?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 undermines sales, but sweet biscuits, snack bars and fruit snacks still in better than average place

Health and indulgence are polar trends driving sales

Convenience trends come to the fore

RECOVERY AND OPPORTUNITIES

Price sensitivity key sweet biscuits, snack bars and fruit snacks trend, will force concentration

Stronger health positions likelier

New retail trends offer opportunity

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 14 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 15 Distribution of Snack Bars by Format: % Value 2015-2020
Table 16 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Demand shifts from foodservice to retail
Collapse of tourism depresses foodservice demand for packaged food
Lingering economic impact of COVID-19 will slow recovery in foodservice demand

Consumer Foodservice

Sales at most foodservice outlets declined by at least half
Delivery apps provide a lifeline to smaller outlets
Recovery will be slow and partial

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Distribution of Packaged Food by Format: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format and Category: % Value 2020
Table 34 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 35 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 undermines sales, but sweet biscuits, snack bars and fruit snacks still in better than average place

Health and indulgence are polar trends driving sales

Convenience trends come to the fore

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 undermines sales, but sweet biscuits, snack bars and fruit snacks still in better than average place

Health and indulgence are polar trends driving sales

Convenience trends come to the fore

RECOVERY AND OPPORTUNITIES

Price sensitivity key sweet biscuits, snack bars and fruit snacks trend, will force concentration

Stronger health positions likelier

New retail trends offer opportunity

CATEGORY DATA

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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