Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt

26 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Multinationals producing locally

Multinational companies are moving towards sourcing local producers for their brands or investing in new facilities. This is to counteract the effect of devaluation of the local currency and the surge in prices for imported products.

Samo Trading – Abu Auf’s big investment

Samo Trading, which is the company behind Abu Auf brands within nuts and dried fruit, is making huge investments in its products. The company is expanding its distribution channels by having its own stores and booths in major supermarkets and hypermarkets.

Companies may widen their product portfolios

Nestlé Egypt and PepsiCo Egypt are seriously considering adding products under sweet biscuits to their portfolios. Nestlé Egypt suffered from a huge drop in volume sales during 2016 and 2017.

COMPETITIVE LANDSCAPE

Nestlé Egypt and new product launches

Towards the end of the review period, Nestlé Egypt launched its new Nesquik filled biscuits. The product is similar in concept to Oreo and Boreo filled biscuits that are produced by Cadbury; however, Nesquik biscuits are produced with the claim that they have 26% less sugar, 20% less fat and more milk content than other similar products available.

Mass Food and new product launches

Mass Food is a player owned by GBO Kellogg, and it continued to offer the leading brand (Temmy’s) within snack bars in 2018. It already had a very strong position within snack bars with its Nutrifit and Kicker lines, but in 2018 it was in the process of widening its snack bar portfolio.

King M For Food Products repositioning itself as a producer of healthier cookies

King M For Food Products has been active in Egypt for almost thirty years; however, towards the end of the review period its products succeeded in standing out on supermarket shelves given that it was the only local producer of healthier cookies. Its cookies are claimed to have 40% less fat and with no added sugar.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Egypt?
What are the major brands in Egypt?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt - Category analysis

HEADLINES

PROSPECTS

Multinationals producing locally

Samo Trading – Abu Auf’s big investment

Companies may widen their product portfolios

COMPETITIVE LANDSCAPE

Nestlé Egypt and new product launches

Mass Food and new product launches

King M For Food Products repositioning itself as a producer of healthier cookies

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 9 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 10 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 11 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 14 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 15 Distribution of Snack Bars by Format: % Value 2013-2018
Table 16 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

New measures to overcome the difficult economic situation

Consumers adapting to the new situation

The presence of new products other than brands

Modern grocery retailing grows

The future of packaged food in Egypt

FOODSERVICE

Sales to Foodservice

The revival in foodservice in Egypt
Foodservice is attractive to leading manufacturers
The future of foodservice in Egypt

Consumer Foodservice

The Egyptian government supports youth food trucks
The rise of homemade food deliveries
Consumer preferences

CATEGORY DATA

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2013-2018
Table 26 Sales of Packaged Food by Category: Value 2013-2018
Table 27 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 28 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 29 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 30 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 31 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 32 Distribution of Packaged Food by Format: % Value 2013-2018
Table 33 Distribution of Packaged Food by Format and Category: % Value 2018
Table 34 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 35 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 36 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Multinationals producing locally

Samo Trading – Abu Auf’s big investment

Companies may widen their product portfolios

COMPETITIVE LANDSCAPE

Nestlé Egypt and new product launches

Mass Food and new product launches

King M For Food Products repositioning itself as a producer of healthier cookies

Overview

Why buy this report?

GET MORE FOR LESS!

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt - Category analysis

HEADLINES

PROSPECTS

Multinationals producing locally

Samo Trading – Abu Auf’s big investment

Companies may widen their product portfolios

COMPETITIVE LANDSCAPE

Nestlé Egypt and new product launches

Mass Food and new product launches

King M For Food Products repositioning itself as a producer of healthier cookies

CATEGORY DATA

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

New measures to overcome the difficult economic situation

Consumers adapting to the new situation

The presence of new products other than brands

Modern grocery retailing grows

The future of packaged food in Egypt

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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