Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt

32 pages, Jul 2017

US$990

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Executive Summary

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TRENDS

Sweet biscuits, snacks bars and fruit snacks recorded value growth of 7% in 2017 – almost the same rate of growth as in 2016. Volume sales, however, slipped into decline, with sales hampered by Egypt's high inflation rate and the generally unstable economic situation, which have changed consumers' spending behaviour, particularly in categories that are not considered as a necessity.

COMPETITIVE LANDSCAPE

Ocean Foods remains the category leader, with a 15% value share in 2017. This is achieved mainly through its Lambada brand, which recorded a 33% value share in wafers. This brand is popular and has high awareness, as it is widely available across all grocery distribution channels. It also has a relatively low unit price and a taste in line with consumer preferences. The brand has a longstanding presence in Egypt, and it is likely to continue to lead the category.

PROSPECTS

During the forecast period, sweet biscuits, snacks bars and fruit snacks are expected to witness growth, as the Egyptian economy is expected to witness further rises in prices. The Egyptian market is now uncertain. However, this category is dominated by local producers, so it can still compete in the Egyptian market and prosper in comparison to the other categories.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Egypt?
What are the major brands in Egypt?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt - Company Profiles

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

Egyptian packaged food sales continue to grow in 2017

Significant rise in unit prices

Strong competition from domestic products

Smaller groceries continue to dominate distribution

Positive measures taken by government to improve economy

KEY TRENDS AND DEVELOPMENTS

Population growth increases investment opportunities in packaged food

Outlook

Rise in interest rates impacts packaged food prices

Outlook

Intensive promotion of packaged food boosts sales

Outlook

Fast food hindering packaged food sales

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Distribution of Packaged Food by Format: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format and Category: % Value 2017
Table 14 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt - Company Profiles

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

Egyptian packaged food sales continue to grow in 2017

Significant rise in unit prices

Strong competition from domestic products

Smaller groceries continue to dominate distribution

Positive measures taken by government to improve economy

KEY TRENDS AND DEVELOPMENTS

Population growth increases investment opportunities in packaged food

Rise in interest rates impacts packaged food prices

Intensive promotion of packaged food boosts sales

Fast food hindering packaged food sales

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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