Despite the full return of socialising and pre-pandemic consumption patterns during the forecast period, consumption of sweet snacks will remain limited as the population declines and Latvians eat fewer sweet biscuits. Nevertheless, there are growth areas such as fruit snacks and snack bars, but falling consumption of sweet biscuits, which accounts for three-quarters of category value sales, will overshadow this positive performance.
Health, wellness and sustainability are expected to continue shaping consumers’ preferences and manufacturers’ innovation strategies in the forecast period. Cereal bars and energy/protein bars are greatly benefiting from the growing health and wellness trend as consumers became more conscious about what they are consuming.
Discounters are making headway in this category led by the arrival of Lidl in 2021. Private label growth is expected in the coming years as Lidl attracts more customers and expands stores.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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