Competitive Landscape
Orkla Strengthens Leadership as Private Label Brands Expand
Sweet biscuits, snack bars and fruit snacks in Latvia is expected to remain moderately concentrated, with Orkla Latvija SIA sustaining a clear lead in 2026. Orkla Latvija SIA commands a share of 31%, maintaining a significant gap over the next largest competitor, Mondelez Latvija SIA, which holds 11%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Latvia?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Latvia?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Latvia - Category analysis
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Selga Leads a Strong Market as Value and Heritage Brands Weather Inflationary Pressures
Sweet Biscuits Dominate by Volume as Protein Bars Emerge as the Standout Growth Engine
Grenade and Rimi Fuel Functional Innovation as Health Claims Redefine Competitive Positioning
Selga to Anchor Steady Value Growth as Private Label Expands Its Footprint through 2031
Health-Conscious Consumers to Drive Snack Bars' Growth as Protein Bars Lead the Way
Orkla Strengthens Leadership as Private Label Brands Expand
Leading Channels Sustain Positions through Promotions and Expanding Private Label Ranges
Online Retail Lags as Brick-And-Mortar Channels Retain Competitive Advantage
Snacks in Latvia - Industry Overview
2026 Developments
Key Data Insights
Promotional Intensity and Structural Shifts Shape Latvia's Snacks Value Growth
Chocolate Confectionery Retains Lead as Consumers Trade Down to Biscuits and Gummies
Rigas Piena Kombinats and Magnum Icc Recover after Cold Summer Slump
Protein Bars and Private Label Offerings Set to Drive Value Growth
Pepsico and Mars Latvija Capture Share as Orkla Latvija Defends Leadership
Rigas Piena Kombinats and Paulig Ignite Growth with New Launches
Convenience Stores Sustain Impulse Sales as Discounters Gain Ground
Vat Changes and Adverse Weather Accelerate the Shift to Retail
Barbora and Rimi E-Veikals Grow Retail E-Commerce but Remain Niche
Country Reports Disclaimer
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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