Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Austria

45 pages, Jul 2017

US$990

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Executive Summary

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TRENDS

Sweet biscuits, snack bars and fruit snacks profited from several trends in 2017. Firstly, the trend towards omnipresent consumption led to an increasing number of people opting for snacking throughout the day rather than to give up on snacking altogether. Closely related to this is also the trend towards bite sizes – consumers are increasingly looking for products that feature small portions that feature a size of “a single bite”. This enables snacking of small portions throughout the day instead of a large portion all at once. Lastly, the consumers are increasingly looking for products that are healthy and natural, which is attributable to the ongoing influence of the health and wellness trend.

COMPETITIVE LANDSCAPE

Josef Manner continued to lead the sales of sweet biscuits, snacks bars and fruit snacks in 2017, holding a value share of 20%. Whilst the company marketed three brands in 2017, its focus was on its flagship brand Manner, through which the producer became famous in Austria and abroad. Josef Manner was able to profit from its Austrian roots and its long-standing tradition in the production of sweet biscuits and especially wafers. Being a leader that was able to register the biggest increase in value shares in actual figures, Josef Manner offered several new launches in 2016/2017.

PROSPECTS

Sweet biscuits, snack bars and fruit snacks is expected to continue to be influenced by the health trend as well as by the greater demand for omnipresent consumption in the future. Trends towards bite sizing and on-the-go snacking will be closely related to this as many consumers will opt for healthier products that they can consume in small bites throughout the day. Consumption is thus not expected to decline. Consumers are simply expected to focus more on healthy products as well as on more frequent consumption of smaller amounts.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Austria?
What are the major brands in Austria?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Austria - Company Profiles

Mondelez Österreich GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Rewe International AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 1 Mondelez Österreich GmbH: Key Facts
Summary 2 Mondelez Österreich GmbH: Competitive Position 2017
Summary 3 Rewe International AG: Key Facts
Summary 4 Rewe International AG: Operational Indicators
Summary 5 Rewe International AG: Private Label Portfolio
Summary 6 Rewe International AG: Competitive Position 2016

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

Strong performance for overall packaged food in 2017

Vegetarian, vegan and superfoods products as growth drivers

Fierce competition between private label and branded manufacturers persists

Supermarkets lead distribution yet discounters see value share increase

Good future performance expected for overall packaged food

KEY TRENDS AND DEVELOPMENTS

Greater availability of vegan and vegetarian products in Austria

Outlook

Super ingredients feature more prominently in Austrian retail outlets

Outlook

Fresh, convenient and gourmet – a mix of trends

Outlook

Snacking continues its trajectory towards ubiquity

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Austria

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Austria - Company Profiles

Mondelez Österreich GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Rewe International AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

Strong performance for overall packaged food in 2017

Vegetarian, vegan and superfoods products as growth drivers

Fierce competition between private label and branded manufacturers persists

Supermarkets lead distribution yet discounters see value share increase

Good future performance expected for overall packaged food

KEY TRENDS AND DEVELOPMENTS

Greater availability of vegan and vegetarian products in Austria

Super ingredients feature more prominently in Austrian retail outlets

Fresh, convenient and gourmet – a mix of trends

Snacking continues its trajectory towards ubiquity

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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