Sweet Biscuits, Snack Bars and Fruit Snacks in Austria

PROSPECTS

Consumers to opt for small and controlled amounts of healthy products

With the ongoing influence of the health and wellness trend consumers in Austria continued to focus on healthier lifestyles in 2018. Showing more interest in the food they consume, an increasing number of Austrians are becoming aware of the negative effects of high amounts of sugar.

Snacking on the go drives performance of sweet biscuits

Even though many consumers in Austria have opted to lead healthy lifestyles, at the same time many consumers opt for sweet biscuits that they can consume and snack on throughout the day. Some see this as a good way to reduces stress.

Coffee with biscuits tradition to bring benefits in the future also

Being a country with a longstanding coffee culture, Austria as well as its capital, Vienna, are known for their traditional coffeehouses. Austrians traditionally serve coffee with cookies or sweet biscuits in gastronomy.

COMPETITIVE LANDSCAPE

Manner continues to lead sales by remaining innovative and traditional

Sweet biscuits, snack bars and fruit snacks features strong competition between leading international players and domestic branded producers. The undisputed leader in 2018 was the well-known domestic producer of sweet biscuits Josef Manner, best known for its pink-coloured design and wafers it has produced for many decades now.

International producers post an overall better performance in 2018

The runner-up producer remained Bahlsen, an international producer that is active primarily in sweet biscuits and snack bars. Similar to the leader, the runner-up also focused on new product launches in 2018, aiming for smaller pack sizes to cater to the current demand for snacking but in smaller amounts – for instance the new Bahlsen range of chocolate-coated biscuits launched in July 2018 under the name Bahlsen Choco & More The product features three small packs of two biscuits in flavours Crispy Karamell (caramel) and Crispy Haselnuss (hazelnut).

Private label continues to profit from its good quality and low prices

Even though its overall value share remained stable over the review period, private label was able to account for a considerable portion of overall sales of sweet biscuits, snack bars and fruit snacks in 2018. In order to attract more consumers and remain competitive, private label producers strongly focused on offering good-quality brands at lower prices over the review period.

Files are delivered directly into your account within a few minutes of purchase.