Sweet Biscuits, Snack Bars and Fruit Snacks in Austria

PROSPECTS

Focus on health and convenience supports sales growth

Sweet biscuits, snack bars and fruit snacks is projected to see further positive retail volume and current value growth over the forecast period. Growth is being driven by the key trends of health and wellness and convenience.

Snack bars and fruit snacks fit with key trends and prosper

Snack bars is seeing faster retail volume and value growth than sweet biscuits, which still dominates the category, partly due to a lower sales base. However, it is also outperforming fruit snacks in growth terms.

Sweet biscuits offers indulgence at home and in foodservice

Sweet biscuits continues to dominate sales in the category. In addition to an established indulgence trait among consumers, sweet biscuits benefits strongly from a long-standing and popular coffee culture in Austria.

COMPETITIVE LANDSCAPE

Josef Manner offers on-the-go and seasonal items to consolidate its leading position

The competitive landscape is fragmented with a large number of international and small domestic companies. The domestic sweet biscuits manufacturer Josef Manner leads the field.

Players respond to changing lifestyles with healthier and portion control options

The health and wellness trend is encouraging more and more consumers to lead healthier lifestyles. Consumers are increasingly interested in and concerned about their food intake, especially the potential harmful effects of high sugar and fat content products.

Private label appeals through a strategy of comparable quality at lower prices

Private label accounts for a strong share of value sales in sweet biscuits, snack bars and fruit snacks. Indeed, private label’s highest value share in snacks comes in this category.

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