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Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Austria

14 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers to opt for small and controlled amounts of healthy products

With the ongoing influence of the health and wellness trend consumers in Austria continued to focus on healthier lifestyles in 2018. Showing more interest in the food they consume, an increasing number of Austrians are becoming aware of the negative effects of high amounts of sugar.

Snacking on the go drives performance of sweet biscuits

Even though many consumers in Austria have opted to lead healthy lifestyles, at the same time many consumers opt for sweet biscuits that they can consume and snack on throughout the day. Some see this as a good way to reduces stress.

Coffee with biscuits tradition to bring benefits in the future also

Being a country with a longstanding coffee culture, Austria as well as its capital, Vienna, are known for their traditional coffeehouses. Austrians traditionally serve coffee with cookies or sweet biscuits in gastronomy.

COMPETITIVE LANDSCAPE

Manner continues to lead sales by remaining innovative and traditional

Sweet biscuits, snack bars and fruit snacks features strong competition between leading international players and domestic branded producers. The undisputed leader in 2018 was the well-known domestic producer of sweet biscuits Josef Manner, best known for its pink-coloured design and wafers it has produced for many decades now.

International producers post an overall better performance in 2018

The runner-up producer remained Bahlsen, an international producer that is active primarily in sweet biscuits and snack bars. Similar to the leader, the runner-up also focused on new product launches in 2018, aiming for smaller pack sizes to cater to the current demand for snacking but in smaller amounts – for instance the new Bahlsen range of chocolate-coated biscuits launched in July 2018 under the name Bahlsen Choco & More The product features three small packs of two biscuits in flavours Crispy Karamell (caramel) and Crispy Haselnuss (hazelnut).

Private label continues to profit from its good quality and low prices

Even though its overall value share remained stable over the review period, private label was able to account for a considerable portion of overall sales of sweet biscuits, snack bars and fruit snacks in 2018. In order to attract more consumers and remain competitive, private label producers strongly focused on offering good-quality brands at lower prices over the review period.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Austria?
What are the major brands in Austria?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Sweet Biscuits, Snack Bars and Fruit Snacks in Austria - Category analysis

HEADLINES

PROSPECTS

Consumers to opt for small and controlled amounts of healthy products

Snacking on the go drives performance of sweet biscuits

Coffee with biscuits tradition to bring benefits in the future also

COMPETITIVE LANDSCAPE

Manner continues to lead sales by remaining innovative and traditional

International producers post an overall better performance in 2018

Private label continues to profit from its good quality and low prices

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 9 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 10 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 11 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 14 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 15 Distribution of Snack Bars by Format: % Value 2013-2018
Table 16 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 17 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record a good overall performance in 2018

Consumers opt for less meat, less sugar and for more superfoods

Intense competition and some new niche players

Discounters, supermarkets and hypermarkets dominate distribution

Steady course for packaged food over the forecast period

FOODSERVICE

Sales to Foodservice

Foodservice to profit from consumer willingness to both eat out and order in
The trend towards consuming less meat also visible in foodservice
Domestic suppliers to continue to profit

Consumer Foodservice

The race between independent and chained players to adjust to changes in consumer preferences
Innovative concepts from retail – a more favourable option to eating out
Potential in food trucks and pop-up restaurants

CATEGORY DATA

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2013-2018
Table 26 Sales of Packaged Food by Category: Value 2013-2018
Table 27 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 28 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 29 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 30 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 31 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 32 Penetration of Private Label by Category: % Value 2013-2018
Table 33 Distribution of Packaged Food by Format: % Value 2013-2018
Table 34 Distribution of Packaged Food by Format and Category: % Value 2018
Table 35 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 36 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Austria

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Executive Summary

New Report Guarantee

PROSPECTS

Consumers to opt for small and controlled amounts of healthy products

Snacking on the go drives performance of sweet biscuits

Coffee with biscuits tradition to bring benefits in the future also

COMPETITIVE LANDSCAPE

Manner continues to lead sales by remaining innovative and traditional

International producers post an overall better performance in 2018

Private label continues to profit from its good quality and low prices

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Austria - Category analysis

HEADLINES

PROSPECTS

Consumers to opt for small and controlled amounts of healthy products

Snacking on the go drives performance of sweet biscuits

Coffee with biscuits tradition to bring benefits in the future also

COMPETITIVE LANDSCAPE

Manner continues to lead sales by remaining innovative and traditional

International producers post an overall better performance in 2018

Private label continues to profit from its good quality and low prices

CATEGORY DATA

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record a good overall performance in 2018

Consumers opt for less meat, less sugar and for more superfoods

Intense competition and some new niche players

Discounters, supermarkets and hypermarkets dominate distribution

Steady course for packaged food over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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