Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Austria

Sep 2020

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Executive Summary

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2020 IMPACT

Seasonal products remain a strong driver of the positive overall category performance

Seasonal goods continue to show stable growth and are one of the most important drivers for the sales of sweet biscuits. During the holidays seasons, such as Christmas, Easter or St Nicholas Day, cookies, chocolate biscuits, plain biscuits and wafers typically see a very positive development, with seasonal sales generally accounting for almost half of these products’ annual sales.

Healthy snacking trend continues to be the main driver for snack bars and fruit snacks growth

Snack bars continues to perform well, benefiting from consumers seeking healthy snacking options and being perceived among many consumers as being healthier than sweet biscuits. Manufacturers are very dynamic in terms of innovations, for example in widening the range of cereal bars and introducing products with various combinations of ingredients or containing superfoods.

Josef Manner maintains the leading position

Domestic sweet biscuits manufacturer Josef Manner continues to lead sweet biscuits, snack bars and fruit snacks, although the dominant product, sweet biscuits, is very fragmented in Austria with a large number of international and domestic companies present. Its Manner brand is a very popular line with a long tradition, and is particularly famous for its Manner Schnitten Wafers.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Austria?
What are the major brands in Austria?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Seasonal products remain a strong driver of the positive overall category performance

Healthy snacking trend continues to be the main driver for snack bars and fruit snacks growth

Josef Manner maintains the leading position

RECOVERY AND OPPORTUNITIES

Products with a focus on health will continue to see a positive development

Fruit snacks fit with key trends and prosper

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 14 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 15 Distribution of Snack Bars by Format: % Value 2015-2020
Table 16 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 17 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

The lockdown causes sales to decline, while ongoing restrictions reduce foodservice orders
Increase in takeaway and delivery services, as foodservice outlets close during lockdown
Retail sales of packaged food are set to compensate for low foodservice figures

Consumer Foodservice

Closures and ongoing regulations restrict sales for consumer foodservice
The impact of COVID-19 on tourism dampens sales for consumer foodservice
COVID-19 impacts consumer foodservice sales at Christmas, as restrictions remain in place

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Penetration of Private Label by Category: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format and Category: % Value 2020
Table 35 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Seasonal products remain a strong driver of the positive overall category performance

Healthy snacking trend continues to be the main driver for snack bars and fruit snacks growth

Josef Manner maintains the leading position

Overview

Why buy this report?

GET MORE FOR LESS!

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Seasonal products remain a strong driver of the positive overall category performance

Healthy snacking trend continues to be the main driver for snack bars and fruit snacks growth

Josef Manner maintains the leading position

RECOVERY AND OPPORTUNITIES

Products with a focus on health will continue to see a positive development

Fruit snacks fit with key trends and prosper

CATEGORY DATA

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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