One of the strongest negative impacts on sales of sweet biscuits, snack bars and fruit snacks in Vietnam during the pandemic was the absence of gift-giving occasions due to the cancellation of numerous large-scale public celebrations. However, with gifting an extremely popular way to show respect and appreciation in Vietnamese culture, and with confectionery and sweet biscuits among the most common items for such gifting, there is strong potential for the eventual return of social gatherings and public events to underpin sales increases in the category.
The shift towards healthier products, including those which are lower in sugar, is slated to emerge as one of the most important trends across sweet biscuits, snack bars and fruit bars, as well as the wider snacks industry, over the forecast period. Fuelling this is the increasing consumer interest in health and wellness and the rising awareness that excessive sugar consumption poses potentially serious long-term threats to health.
The forecast period is expected to see the leading domestic names in sweet biscuits, snack bars and fruit snacks present stronger competition to the international companies that continue to account for most sales in the category. As the category continues to develop, brands and manufacturers of local origin are increasingly intent on investing in both above-the-line and below-the line marketing campaigns in order to attract the attention of consumers and position their products as attractive alternatives to those of the leading international brands.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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