Snack bars is one of the most dynamic categories in sweet biscuits, snack bars and fruit snacks. These products are expected to boom over the forecast period in line with greater mobility, encouraging players to be more innovative with their new launches as they move towards healthier ingredients.
Mondelez Eastern Europe, Middle East & Africa FZE is set to remain as leading player of sweet biscuits, snack bars and fruit snacks in 2022, supported by its position as one of the world’s largest snack companies. Mondelez’s strategy towards maintaining its leadership of the category in the United Arab Emirates is supported by its long-term plan to accelerate its growth in sweet biscuits where it offers brands such as Oreo, LU Prince, Belvita and Chips Ahoy! amongst others.
As the demand for healthier snacks for on-the-go consumption grows, players will likely increase their focus on providing consumers with enhanced nutrition, and launch innovative products in response to demand for healthier ingredients. This could include sweet biscuits that are rich in fibre, low in calories and fat, and no added sugar.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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