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The United Arab Emirates residents previously purchased all products and services tax-free. From 1 January 2018, a VAT of 5% was applied to most products and services in the country, which forced many consumers to reconsider their spending habits.
Dried dates drives growth of dried fruit
Sales of dried fruit benefited mainly from dates playing a significant role in the Islamic faith. Dried dates is a popular snack, appetiser or dessert in the United Arab Emirates.
Filled biscuits is a dynamic performer
Filled biscuits witnessed dynamic retail current value growth in 2018. Consumers shifted towards the more appetising sweet biscuits or turned into consumers of multiple sweet biscuit types, such as plain biscuits as well as filled biscuits.
Mondelez leads sweet biscuits, snack bars and fruit snacks
Mondelez Eastern Europe, Middle East & Africa was the leading player in sweet biscuits, snack bars and fruit snacks in 2018. Mondelez benefited from heavy marketing support for Oreo and Belvita brands.
Stable value share
Both domestic and international manufacturers witnessed relatively stable retail value share performances in 2018. However, a higher number of international manufacturers is present, as consumers are more familiar with and trusting of these companies and their brands.
Bayara leads fruit snacks
Gyma Food Industries continued to lead the fruits snacks in 2018 with its household dried dates brand Bayara. The company that celebrated its 25 years in the United Arab Emirates in 2017 is committed towards promoting healthy food, sustainability and social responsibility.
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Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
The Biscuits and Snack Bars in United Arab Emirates market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Biscuits and Snack Bars in United Arab Emirates?
What are the major brands in United Arab Emirates?
Which dietary supplement grew the fastest in the past year?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions