Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya

Sep 2020

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Executive Summary

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2020 IMPACT

Manji Foods Industries will continue to lead sweet biscuits in 2020

Sweet biscuits will remain fragmented in 2020 but will continue to be led by local company Manji Foods Industries. This will mainly be due to the company’s affordable prices but also its very wide range of products.

An increasingly health conscious consumer base will drive innovation in sweet biscuits in 2020

As consumers in Kenya become more aware of the sugar and fat content within their food, including their snacks, they are likely to start looking for sugar free alternatives to fit into a balanced diet in 2020. This is likely to encourage innovation by companies to produce sugar free biscuits and a healthier range of products.

COVID-19 will lead to a decline in retail volume sales of sweet biscuits in 2020, as impulse purchases are reduced

As result of the COVID19 pandemic, retail volume sales of sweet biscuits are expected to decline in 2020. The nature of snacks relies on impulse buys, including sweet biscuits.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Kenya?
What are the major brands in Kenya?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Manji Foods Industries will continue to lead sweet biscuits in 2020

An increasingly health conscious consumer base will drive innovation in sweet biscuits in 2020

COVID-19 will lead to a decline in retail volume sales of sweet biscuits in 2020, as impulse purchases are reduced

RECOVERY AND OPPORTUNITIES

Plain biscuits likely to remain largest product in sweet biscuits in Kenya into the forecast period, though companies will innovate with new products

New, healthier product developments likely into the forecast period, as companies latch onto the growing healthy lifestyle trend

Local manufacturers may struggle into the forecast period, due to higher costs and laws on plastic packaging

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 10 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 11 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 12 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 13 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 14 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

COVID-19 outlet closures hits packaged food hard
Foodservice set to recover as restrictions are eased
Supermarkets respond to convenience trend and growth of foodservice with meal options prepared in-house

Category Data

Table 15 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 19 Sales of Packaged Food by Category: Volume 2015-2020
Table 20 Sales of Packaged Food by Category: Value 2015-2020
Table 21 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 23 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 24 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 25 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 26 Distribution of Packaged Food by Format: % Value 2015-2020
Table 27 Distribution of Packaged Food by Format and Category: % Value 2020
Table 28 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Manji Foods Industries will continue to lead sweet biscuits in 2020

An increasingly health conscious consumer base will drive innovation in sweet biscuits in 2020

COVID-19 will lead to a decline in retail volume sales of sweet biscuits in 2020, as impulse purchases are reduced

Overview

Why buy this report?

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Manji Foods Industries will continue to lead sweet biscuits in 2020

An increasingly health conscious consumer base will drive innovation in sweet biscuits in 2020

COVID-19 will lead to a decline in retail volume sales of sweet biscuits in 2020, as impulse purchases are reduced

RECOVERY AND OPPORTUNITIES

Plain biscuits likely to remain largest product in sweet biscuits in Kenya into the forecast period, though companies will innovate with new products

New, healthier product developments likely into the forecast period, as companies latch onto the growing healthy lifestyle trend

Local manufacturers may struggle into the forecast period, due to higher costs and laws on plastic packaging

CATEGORY DATA

Packaged Food in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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