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Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya

July 2022
Select Country Report
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya?
  • Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya?
  • How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya - Category analysis

KEY DATA FINDINGS

Reduced-sugar and sugar-free sweet biscuits increasingly in demand
Affordability and wide distribution underpin Manji Foods’ leadership
Fruit snacks and snack bars are emerging categories
Cookies will replace plain biscuits as Kenyans’ biscuit of choice
E-commerce will grow in importance
Organic sweet biscuits will proliferate, but affordability will limit demand
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 9 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 10 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 11 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 12 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 13 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 14 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027

Snacks in Kenya - Industry Overview

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Table 15 Sales of Snacks by Category: Volume 2017-2022
Table 16 Sales of Snacks by Category: Value 2017-2022
Table 17 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 18 Sales of Snacks by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Snacks: % Value 2018-2022
Table 20 LBN Brand Shares of Snacks: % Value 2019-2022
Table 21 Distribution of Snacks by Format: % Value 2017-2022
Table 22 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 23 Forecast Sales of Snacks by Category: Value 2022-2027
Table 24 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 25 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Sweet Biscuits, Snack Bars and Fruit Snacks

    • Dried Fruit
    • Processed Fruit Snacks
    • Cereal Bars
    • Protein/Energy Bars
    • Fruit and Nut Bars
    • Chocolate Coated Biscuits
    • Cookies
    • Filled Biscuits
    • Plain Biscuits
    • Wafers

Sweet Biscuits, Snack Bars and Fruit Snacks

This is the aggregation of biscuits and snack bars.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.

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