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Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya

July 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Biscuits and Snack Bars industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Biscuits and Snack Bars industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Biscuits and Snack Bars in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Biscuits and Snack Bars in Kenya?
  • Which are the leading brands in Biscuits and Snack Bars in Kenya?
  • How are products distributed in Biscuits and Snack Bars in Kenya?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Biscuits and Snack Bars?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail volume sales of sweet biscuits stabilise, as restrictions on movement are eased
As consumers grow more health conscious, manufacturers increasingly seek alternatives to sugar
Competitive pricing and broad distribution help Manji Foods Industries Ltd reinforce its leadership

PROSPECTS AND OPPORTUNITIES

Health concerns will continue to weigh on growth in retail volume sales of sweet biscuits
Snack bars could appeal to busy affluent consumers as an on-the-go meal replacement
Kenyans will become more comfortable with online shopping

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021 Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021 Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021 Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021 Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021 Table 7 NBO Company Shares of Sweet Biscuits: % Value 2017-2021 Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021 Table 9 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021 Table 10 Distribution of Sweet Biscuits by Format: % Value 2016-2021 Table 11 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026 Table 12 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026 Table 13 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026 Table 14 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026

Snacks in Kenya - Industry Overview

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?

MARKET DATA

Table 15 Sales of Snacks by Category: Volume 2016-2021 Table 16 Sales of Snacks by Category: Value 2016-2021 Table 17 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 18 Sales of Snacks by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Snacks: % Value 2017-2021 Table 20 LBN Brand Shares of Snacks: % Value 2018-2021 Table 21 Distribution of Snacks by Format: % Value 2016-2021 Table 22 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 23 Forecast Sales of Snacks by Category: Value 2021-2026 Table 24 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 25 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Biscuits and Snack Bars research and analysis database.

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