There will be modest growth in retail volume sales of sweet biscuits, snack bars and fruit snacks over the course of the forecast period. In spite of the health and wellness trend, retail volume sales of plain biscuits are set to decline, with chocolate coated biscuits and particularly cookies growing in popularity.
E-commerce emerged as a small but significant distribution channel for sweet biscuits, snack bars and fruit snacks since the onset of the pandemic, as restrictions on movement led a growing number of consumers to try online shopping for the first time, while manufacturers and supermarket chains scrambled to establish an online presence. Some utilised e-commerce marketplaces like Jumia, while others turned to on-demand delivery services like Glovo.
Organic offerings will proliferate in sweet biscuits. However, retail volume sales will be limited, as these premium products will be unaffordable to all but the most affluent local consumers.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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