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Learn moreSep 2020
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Over the review period, sweet biscuits, snack bars and fruit snacks have benefited from rising consumer demand for convenience. Consumers are working longer hours, and many do not have the time to prepare meals.
Sweet biscuits is by some distance the largest part of this group of products in volume terms, and falling demand for them has had a distortionary effect on sweet biscuits, snack bars and fruit snacks overall – both fruit snacks and snack bars generated positive volume growth in 2020. The decline in demand for sweet biscuits is wholly linked to strong underlying growing trends for cleaner, healthier eating, a reduction in sugar consumption and rising consumer preference for better-for-you products like fruit snacks and snack bars.
Within sweet biscuits, snack bars and fruit snacks, there is strongly emerging demand for more specialised products aimed at specific consumer groups, notably protein bars that mostly bought by physically active consumers that are following a protein rich diet, and again, as health awareness is on the rise in response to COVID-19, this trend is strengthening in 2020. Mass market consumers are still less likely to buy these products, and continue to prefer regular cereal or fruit bars as a snack.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.