The global pandemic that had has the world in its grip since early 2020 has of course had a major impact on sweet biscuits, snack bars and fruit snacks in Germany. Over the months, the German government and ministerial conferences passed various regulations that have changed the lives of Germans.
More and more Germans describe themselves as vegetarians or vegans, while others are becoming more conscious of what they eat in a more general sense. A growing number of people describe themselves as flexitarians, meaning that they buy some vegan products.
The crisis has changed the behaviour of German consumers, and sweet biscuit manufacturers have benefited overall. There has been strong growth in demand for wafers and since the beginning of the crisis, with Manner & Comp AG, Josef seeing double-digit sales growth in this segment during 2020.
The health implications of the excessive consumption of sugar are a frequently discussed topic in German society and politics. With the introduction of Nutriscore and other regulations, a regulation specific to sugar is conceivable, and this could take the form of a tax on sugar in such snacks as sweet biscuits, snack bars and fruit snacks.
In recent years, the growth potential of premium products in sweet biscuits, snack bars and fruit snacks has increasingly become apparent. The pandemic has intensified this trend, as it made some local consumers more willing to spend more on food items that made the increased time that they were spending at home more enjoyable.
Due to the length of the pandemic, it is impacting consumer behaviour in ways that are likely to persist even after the threat posed by COVID-19 begins to fade. E-commerce is the best example of this, as it is likely to continue to grow in importance as a distribution channel for sweet biscuits, snack bars and fruit snacks during the forecast period.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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