Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Germany

Sep 2020

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Executive Summary

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2020 IMPACT

Change in working habits impacts volume sales

Over the review period, sweet biscuits, snack bars and fruit snacks have benefited from rising consumer demand for convenience. Consumers are working longer hours, and many do not have the time to prepare meals.

Health trends continue to impact demand for sweet biscuits

Sweet biscuits is by some distance the largest part of this group of products in volume terms, and falling demand for them has had a distortionary effect on sweet biscuits, snack bars and fruit snacks overall – both fruit snacks and snack bars generated positive volume growth in 2020. The decline in demand for sweet biscuits is wholly linked to strong underlying growing trends for cleaner, healthier eating, a reduction in sugar consumption and rising consumer preference for better-for-you products like fruit snacks and snack bars.

Function linked to dietary trends sustains values

Within sweet biscuits, snack bars and fruit snacks, there is strongly emerging demand for more specialised products aimed at specific consumer groups, notably protein bars that mostly bought by physically active consumers that are following a protein rich diet, and again, as health awareness is on the rise in response to COVID-19, this trend is strengthening in 2020. Mass market consumers are still less likely to buy these products, and continue to prefer regular cereal or fruit bars as a snack.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Germany?
What are the major brands in Germany?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Change in working habits impacts volume sales

Health trends continue to impact demand for sweet biscuits

Function linked to dietary trends sustains values

RECOVERY AND OPPORTUNITIES

Health concerns will shape sales going forward

Convenience still a key trend, but premium preferences on the move

Exploring new natural ingredients will support value growth – fruit snacks can strengthen on this trend more than most

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 14 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 15 Distribution of Snack Bars by Format: % Value 2015-2020
Table 16 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Companies sell to cash and carry as foodservice is hit with sharp decline following COVID-19 lockdown
Milk sees sharp decline as cafés and coffee shops are forced to close their doors
Foodservice outlets could struggle to recover from the setbacks of 2020

Consumer Foodservice

Foodservice outlets forced to adapt following outbreak of COVID-19 as they face growing competition from retail
Foodservice outlets face financial hardship in the aftermath of COVID-19
Expansion of takeaway offerings in Germany will appeal to trend for snacking in the coming years

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Penetration of Private Label by Category: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format and Category: % Value 2020
Table 35 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Change in working habits impacts volume sales

Health trends continue to impact demand for sweet biscuits

Function linked to dietary trends sustains values

Overview

Why buy this report?

GET MORE FOR LESS!

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Change in working habits impacts volume sales

Health trends continue to impact demand for sweet biscuits

Function linked to dietary trends sustains values

RECOVERY AND OPPORTUNITIES

Health concerns will shape sales going forward

Convenience still a key trend, but premium preferences on the move

Exploring new natural ingredients will support value growth – fruit snacks can strengthen on this trend more than most

CATEGORY DATA

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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