The share of private label products is already quite high in Germany, but retailers such as Aldi, Lidl and Rewe also have high shares individually. In recent years, these and other retailers have repeatedly attempted to gain share in the higher-priced snacks segment.
In recent years, there has been a general trend towards healthier products. Although it is sometimes difficult to position sweet biscuits as healthy, there has been an increase in products that convey a healthier image; oat biscuits are popular, for example.
In the coming years, it can be assumed that more natural products and flavours will gain in importance. In addition, there is already a strong trend towards products containing hemp, especially energy balls or bars.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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