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Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Germany

Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong health and wellness trend to further support sales

Sweet biscuits, snack bars and fruit snacks, which performed very well during much of the review period, is expected to continue to register solid growth over the forecast period. The main driver of sales will be the health and wellness trend as many products within the category are considered to be healthier, or at least less unhealthy, than many other indulgence-related packaged food products such as ice cream and frozen desserts and sugar confectionery.

Snacking trend also favours sweet biscuits, snack bars and fruit snacks

Furthermore, most of the products included in the category also cater for another important trend, namely snacking. More and more Germans are expected to have to cope with increasingly hectic lifestyles, for example in the context of the rate of employment being at an unprecedented level, as well as increasingly long commutes to and from work.

Vegan products offer considerable growth potential, albeit from a low base

At the end of the review period vegan products performed well in sweet biscuits, snack bars and fruit snacks, albeit with sales growing from a rather low base. While these generally remained niche products in 2018, they do offer significant growth potential.

COMPETITIVE LANDSCAPE

Leading brand manufacturer Bahlsen maintains its share of value sales

The only brand manufacturer in sweet biscuits, snack bars and fruit snacks in 2018 with a double-digit share was Bahlsen. The company was able to defend its share over the review period and is expected to continue to do so over the forecast period.

Category set to continue to be characterised by a rather fragmented competitive environment

The overall competitive environment in sweet biscuits, snack bars and fruit snacks can best be described as fairly fragmented, with many smaller players competing for share. This is to a certain degree the result of a very wide range of quite different products.

Private label commands a strong position but further significant gains are unlikely

Another noteworthy characteristic of the competitive landscape in sweet biscuits, snack bars and fruit snacks is the strong presence of private label. Private label’s share, however, only increased marginally over the review period.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Germany?
What are the major brands in Germany?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Sweet Biscuits, Snack Bars and Fruit Snacks in Germany - Category analysis

HEADLINES

PROSPECTS

Strong health and wellness trend to further support sales

Snacking trend also favours sweet biscuits, snack bars and fruit snacks

Vegan products offer considerable growth potential, albeit from a low base

COMPETITIVE LANDSCAPE

Leading brand manufacturer Bahlsen maintains its share of value sales

Category set to continue to be characterised by a rather fragmented competitive environment

Private label commands a strong position but further significant gains are unlikely

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 9 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 10 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 11 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 14 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 15 Distribution of Snack Bars by Format: % Value 2013-2018
Table 16 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well in 2018

Higher consumer confidence promotes interest in added-value products

Strong competition, with a wide range of different players

Modern grocery retailers continue to dominate distribution

Further low annual growth expected

FOODSERVICE

Sales to Foodservice

Sales to foodservice expected to continue rising
Performance varies significantly by area
Growing number of large players with own foodservice departments

Consumer Foodservice

Continued consumer foodservice growth
Strong competition, with independent operators standing ground against chained players
Positive outlook but fears of eventual rise in price sensitivity

Category Data

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2013-2018
Table 26 Sales of Packaged Food by Category: Value 2013-2018
Table 27 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 28 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 29 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 30 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 31 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 32 Penetration of Private Label by Category: % Value 2013-2018
Table 33 Distribution of Packaged Food by Format: % Value 2013-2018
Table 34 Distribution of Packaged Food by Format and Category: % Value 2018
Table 35 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 36 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Germany

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Executive Summary

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PROSPECTS

Strong health and wellness trend to further support sales

Snacking trend also favours sweet biscuits, snack bars and fruit snacks

Vegan products offer considerable growth potential, albeit from a low base

COMPETITIVE LANDSCAPE

Leading brand manufacturer Bahlsen maintains its share of value sales

Category set to continue to be characterised by a rather fragmented competitive environment

Private label commands a strong position but further significant gains are unlikely

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Germany - Category analysis

HEADLINES

PROSPECTS

Strong health and wellness trend to further support sales

Snacking trend also favours sweet biscuits, snack bars and fruit snacks

Vegan products offer considerable growth potential, albeit from a low base

COMPETITIVE LANDSCAPE

Leading brand manufacturer Bahlsen maintains its share of value sales

Category set to continue to be characterised by a rather fragmented competitive environment

Private label commands a strong position but further significant gains are unlikely

CATEGORY DATA

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well in 2018

Higher consumer confidence promotes interest in added-value products

Strong competition, with a wide range of different players

Modern grocery retailers continue to dominate distribution

Further low annual growth expected

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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