Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Germany

38 pages, Jul 2017

US$990

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Executive Summary

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TRENDS

As busy consumers continue to favour portable snack foods which offer both nutrition and convenience, sweet biscuits, snack bars and fruit snacks is well-positioned for growth. In 2017, retail current value sales increased by 3%, matching an equally impressive review period performance, with a retail current value CAGR of 3%. Manufacturers in this space continue to innovate with healthier products, more portable or mini-sized packaging or different flavours, which make this category increasingly attractive to time-pressed consumers looking for a healthy treat. The solid economic situation in the country and high levels of consumer confidence also worked in favour of the category and its often comparatively expensive products towards the end of the review period.

COMPETITIVE LANDSCAPE

Apart from private label, which continued to lead sweet biscuits, snack bars and fruit snacks in Germany in 2016, with Aldi at the top, the two leading branded players in sweet biscuits were Bahlsen and Griesson de Beukelaer. This continued in 2017. Both companies continue to benefit from strong brand recognition and a wide range of well-known products and brands, which are supported by a considerable level of sales and promotional activity. Furthermore, both companies continue to be innovative in terms of products to push sales, as Bahlsen’s example of expanding into the cookies category shows.

PROSPECTS

Sweet biscuits, snack bars and fruit snacks is likely to be impacted by two main factors in the forecast period. Firstly, the health and wellness trend could result in some consumers cutting back on their consumption of high-fat and high-sugar treats, which would be likely to negatively impact demand for sweet biscuits, but continue to positively impact the demand for fruit snacks and snack bars. In addition, sales could be impacted by rising prices due to the increasing costs of production and ingredients. Sweet biscuits, meanwhile, have traditionally been regarded as an affordable treat, with higher prices thus likely to impact demand.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Germany?
What are the major brands in Germany?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Germany - Company Profiles

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Further growth of packaged food in Germany towards the end of the review period

Good economic development and high consumer confidence boost sales

Very competitive situation within packaged food in Germany

Modern grocery retailers dominating; strong growth in convenience stores

Further growth at constant 2017 prices is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing pace of changing attitudes and behaviour regarding cooking

Outlook

Germans increasingly prepared to pay higher prices for quality products

Outlook

Strong trend towards regional products as the new focus is on sustainability

Outlook

Internet retailing at the brink of a breakthrough in packaged food in Germany

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Germany

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Germany - Company Profiles

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Further growth of packaged food in Germany towards the end of the review period

Good economic development and high consumer confidence boost sales

Very competitive situation within packaged food in Germany

Modern grocery retailers dominating; strong growth in convenience stores

Further growth at constant 2017 prices is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing pace of changing attitudes and behaviour regarding cooking

Germans increasingly prepared to pay higher prices for quality products

Strong trend towards regional products as the new focus is on sustainability

Internet retailing at the brink of a breakthrough in packaged food in Germany

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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