In snack bars new launches in line with health trends and demand for a variety of flavours are expected over the forecast period, with both coconut and pineapple likely to become more prevalent. The presence of oats and superfruits will increase across several products as sugar reduces.
With recent shifts in public consciousness there is room for innovation and fresh competition. Nuts and seeds stores such as Fystiki Shop, for example, are taking advantage and launching their own snack bars and fruit snacks, promoting them through their outlets.
Domestic players will continue to invest in lower-calorie cookies. In health-oriented biscuits, sales in Greece have benefited over the last two years, with companies Violanta SA, Papadopoulos EJ and Elbisco Group launching new products.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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