Sweet Biscuits, Snack Bars and Fruit Snacks in Hong Kong, China

PROSPECTS

Fruit snacks evolves, with unique flavours and small pack sizes

Traditionally, manufacturers used to package fruit snacks in mid-sized or family packs to offer value for money. Nowadays, packaging focuses on convenient consumption and ready-to-go formats.

The good mix of indulgence and healthy ingredients is driving sales of snack bars

It is not easy for consumers in Hong Kong to decide between tempting indulgence food and healthier options. Thus, companies are positioning different products in snack bars as good options in both respects; examples are Koko Crunch and Fitnesse Bar from Nestlé Hong Kong.

Revamping product attributes

Innovation within sweet biscuits, snack bars and fruit snacks is no longer limited to new flavours or new types of packaging. In 2018, innovations adapted to consumers’ needs, such as the reduction of calorie intake.

COMPETITIVE LANDSCAPE

Seesaw battle between domestic and international players

Although The Garden Co has been trying to offer new products which better capture the demands of consumers in Hong Kong, they still show favouritism for international brands. This is because of attractive product diversification, such as takoyaki flavour in wafer rolls, launched by Disney.

Acquisitions boost product availability

In 2018, Campbell Soup Co acquired Snyder’s-Lance Inc, a snacks manufacturer that produces pretzels, popcorn and potato chips. With this acquisition, Campbell Soup Co is planning to enlarge its existing snacking portfolio to half of its business.

The entry of brands from other countries

Multinational corporations are starting to distribute products that were previously exclusive to certain regions to other countries to expand their shares. An example is Nestlé Fitnesse Bar, which was first widely available in Europe and gained a high share, and then became available in Hong Kong.

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