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Learn moreSep 2020
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Sweet biscuits, snack bars and fruit snacks has been negatively impacted by COVID-19 and recent political instability and protests as consumers went out less, thus reducing consumption opportunities. Nevertheless, the decline in sales has been relatively low compared to other packaged snacks areas.
Oreo remains one of the best performing sweet biscuits brands, managing to avoid a decline in sales in both 2019 and 2020, despite widespread instability due to protests and COVID-19. This good performance can be partly attributed to two new product developments.
Be-Kind continues to expand its presence rapidly in Hong Kong, with the imported US brand focussing on protein/energy bars. The company’s rapid success can be attributed to its premium and fashionable US positioning due to its rich nut content and fresh and bright image.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.