The onset of COVID-19 in 2020 gave a major boost to healthy ingredients in snacks, particularly those which claimed to boost immunity. In 2021, this trend is set to continue with consumers looking to consume snacks made from superfoods and traditional ingredients to improve their diet.
Pre-pandemic, and among those who are health conscious as well as time pressed, snack bars tended to be an easy on-the-go option, as such options satiate hunger and meet nutritional requirements. They were particularly popular among the working professionals in the 21-35 age group, as such items are easy to carry and can also serve as a breakfast substitute.
Earlier in the review period, the options within sweet biscuits were limited with only a few flavours like chocolate, vanilla, strawberry. In recent years however consumers have become more aware of different tastes and flavours and are starting to demand biscuits with greater taste variety.
As a growing number of Indian consumers start adopting healthier lifestyles and focus on improving their nutritional intake as well as exercise routines, demand for sweet biscuits, snack bars and fruit snacks is expected to grow. Factors like healthy ingredients, nutritional benefits, and caloric value will take centre stage in terms of consumer retail preferences.
Whilst premium cookies were once perceived as expensive gifts bought from overseas, they are now experiencing growing interest domestically in India. While health and wellness sweet biscuits are set to continue growing, they are not likely to take share from premium cookies.
Processed fruit snacks like banana chips, plantain chips, and tapioca chips, which were previously only manufactured by regional players, are increasingly being marketed at a national level via start-ups. Examples include Urban Platter and Beyond Snack by Dr.
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