In an effort to capture more share, manufacturers are constantly innovating with new products, and this is set to continue. With the increasing health-consciousness of customers and the mindful eating trend, manufacturers now have a defined target group which is willing to pay a premium for quality products.
Witnessing the huge growth potential of the total addressable market in India in terms of potential customers and consumer segments, many start-ups and regional players have entered this category. These manufacturers provide value in terms of product differentiation, such as low calorie, no preservatives, no harmful chemicals, sugar-free, zero-waste production, etc.
Considering the need for hygienic and quality controlled products in India, sweet biscuits, snack bars and fruit snacks, which was initially fragmented in India, is becoming increasingly organised. As a pre-emptive measure to avoid illness, consumers are increasingly ready to pay a premium for packaged products.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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