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Learn moreOct 2020
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While sweet biscuits is being negatively impacted by measures to contain COVID-19, it is not expected to be hit as hard as other categories, such as confectionery and ice cream. The main reasons for the decline in the category’s growth rate are a lack of labour power and related disruptions to the supply chain.
Rising consumer awareness of health and nutrition is aiding the development of snack bars in the Indian market. Although it represents a significantly smaller category than in more developed markets, protein/energy bars has seen the shift towards healthier lifestyles and an increase in people visiting gyms boost demand.
Britannia Industries, the largest player in sweet biscuits, commissioned biscuits and cakes lines at the Integrated Food Park, Ranjangaon during 2019/2020. In terms of product innovation, the company developed a crispy, open sandwich biscuit launched as Treat Stars in two variants - Crème & White Choco Duo and Crème & Milk Choco Duo.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.