Sweet Biscuits, Snack Bars and Fruit Snacks in India

PROSPECTS

Retail unit prices rise due to revision of tax rates with the introduction of GST

Goods and Services Tax (GST) the new tax system introduced by the Indian government in 2017 was revised in January 2018, resulting in all variants of biscuits falling under the higher 18% tax bracket. This move triggered a spike in retail unit prices of biscuits along with snack bars and fruit snacks.

Super food concept enters snacks, creates demand for healthy snacks

Nutrient rich food, colloquially called super food, concept was prevalent in India in the review period with changing consumer lifestyles and eating habits. These food products, which were predominant in fresh food, packaged meals and staples, are taking over snacks with the concept of healthy snacks.

Stronger growth forecast due to premiumisation within sweet biscuits

The next wave of snacks is evident as consumers are looking for premium products that include features such as high quality ingredients, exotic flavours, new products and innovative packaging solutions amongst others. Like chocolate confectionery, sweet biscuits became the pioneer in premium snack offerings in India and manufacturers began to offer premium sweet biscuits.

COMPETITIVE LANDSCAPE

Premium offerings initiated by sweet biscuit manufacturers

Parle Products Pvt Ltd under its new division Parle Platina Collection heavily advertised its premium biscuits especially in its cookies and filled biscuits range, similarly Britannia Industries Ltd entered with the extension of its premium range of cookies under the brand name Pure Magic Deuce. Parle Products Pvt Ltd set an achievable target within premium biscuits during the forecast period.

Healthy living trend drives snack manufacturers to focus on healthy snacks

Naturell India Pvt Ltd, which is the country’s biggest manufacturer of snack bars, is focusing on healthy snack options for its health conscious consumers. The company’s Rite Bite brand encompasses a variety of snack bars for various consumer needs.

Future Consumer Enterprises Ltd rapidly expanding in snacks

Future Group’s subsidiary Future Consumer Enterprises Ltd aggressively promoted its snack products including sweet biscuits and fruit snacks amongst other packaged food in India. The company is heavily stocking its products in its own supermarkets and hypermarkets to attract more consumers.

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