Sweet Biscuits, Snack Bars and Fruit Snacks in Romania

2020 IMPACT

Stockpiling and home seclusion boosts retail volume growth for plain biscuits, however, a lack of on-the-go consumption stifles value growth for snack bars

Sweet biscuits, snack bars and fruit snacks are expected to remain resistant to any negative impact that may come from COVID-19, and as such, retail volume growth is predicted to increase compared to 2019. This increase is expected to be the result of consumer stockpiling goods, with a state of emergency declared in March 2020, when all non-essential services and retailers were closed across the country.

The health and wellness trend becomes increasingly important during the outbreak of COVID-19, supporting sales of healthier options

The positive performance of sweet biscuits, snack bars and fruit snacks is also aligned to the growing health and wellness trend, which grew significantly important during Q1 and Q2 of 2020, when the outbreak of COVID-19 saw some consumers giving increased focus to their health. Therefore, the health and wellness trend supported growth for plain biscuits, as consumers reached for high-fibre digestive biscuit options.

Mondelez Romania retains its lead, however, private label players record share as consumers reach for cheaper options during the initial outbreak of COVID-19

The traditional and strong consumption of sweet biscuits is expected to lead to the area topping sales in 2020. Eugenia from Dobrogea Grup SA is the oldest player in sweet biscuits, which has maintained a strong position, creating a wide base for the development of biscuits by strong local companies, including Croco SRL, Ro Star SA and Kandia Dulce SA.

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