Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Romania

29 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Higher incomes support an upward trend to sophistication

Volume growth in 2018 was the result of the increasing perception of the products as snacks on the go, desserts or breakfast replacement. The value growth was the consequence of the premiumisation of the offer, fuelled by higher incomes.

Filled biscuits accounts for the highest value share

The top ranking of filled biscuits is the result of the performance of sandwich biscuits, benefiting from traditional consumption and a significant presence since Communist times. The recognition and decades-long popularity of the brand Eugenia largely accounts for the high category sales.

Plain biscuits seeing the fastest growth

Plain biscuits saw the strongest value growth in 2018, slightly faster than that of filled biscuits. Digestive biscuits were behind this dynamism as they are suitable to be consumed at breakfast or as a snack on the go, with a slow energy release over the course of the day.

COMPETITIVE LANDSCAPE

Mondelez Romania retains the leadership

Mondelez Romania led the category in 2018, largely due to the strength of its brands Oreo, Belvita and Milka. Heavy advertising campaigns on behalf of the flagship brands, perceived high product quality and visibility on shelves across all the channels are behind its leadership.

International companies outrank domestic players

International players led the category in 2018. The advantage of the international companies comes from the positioning of the brands, more towards premium in the case of international companies and more towards standard and economy in the case of domestic companies.

Private label tracks the expansion of modern retailing

Private label is maintaining a strong position in sweet biscuits due to the rapid expansion of modern retailers in the country. Beyond standard and economy brands, private label is also a main beneficiary of the switch from unpackaged biscuits to affordable packaged versions.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Romania?
What are the major brands in Romania?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Romania - Category analysis

HEADLINES

PROSPECTS

Higher incomes support an upward trend to sophistication

Filled biscuits accounts for the highest value share

Plain biscuits seeing the fastest growth

COMPETITIVE LANDSCAPE

Mondelez Romania retains the leadership

International companies outrank domestic players

Private label tracks the expansion of modern retailing

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 9 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 10 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 11 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 14 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 15 Distribution of Snack Bars by Format: % Value 2013-2018
Table 16 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Manufacturers pay increased attention to foodservice
Ready meals records the strongest growth
Baked goods remain the most popular

Consumer Foodservice

Consumer foodservice tracks the performance of the economy
Fragmentation remains high in consumer foodservice
Rural tourism drives demand for healthy food

Category Data

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2013-2018
Table 26 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 27 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 28 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 29 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 30 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 31 Penetration of Private Label by Category: % Value 2013-2018
Table 32 Distribution of Packaged Food by Format: % Value 2013-2018
Table 33 Distribution of Packaged Food by Format and Category: % Value 2018
Table 34 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 35 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 36 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Romania

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Executive Summary

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PROSPECTS

Higher incomes support an upward trend to sophistication

Filled biscuits accounts for the highest value share

Plain biscuits seeing the fastest growth

COMPETITIVE LANDSCAPE

Mondelez Romania retains the leadership

International companies outrank domestic players

Private label tracks the expansion of modern retailing

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Romania - Category analysis

HEADLINES

PROSPECTS

Higher incomes support an upward trend to sophistication

Filled biscuits accounts for the highest value share

Plain biscuits seeing the fastest growth

COMPETITIVE LANDSCAPE

Mondelez Romania retains the leadership

International companies outrank domestic players

Private label tracks the expansion of modern retailing

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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