Tampering hunger, offering a dessert option, and a solution to providing energy will be drivers of retail volume growth for the landscape across the forecast period. Meanwhile, the constant average unit price is expected to increase – the consequence of the war in Ukraine on the price and volume of cereals, the main raw ingredients for products in the category.
Products that align with the rising health and wellness trend will boost sales across the forecast period, as many consumers look for products that provide support for a healthy lifestyle. The trend of consuming healthy food was already on the up in the review period, with the pandemic only increasing awareness of it.
The landscape fragmentation between international and local players is expected to favour private label, which will keep the landscape competitive over the forecast period. Consumers will continue to consider private label as providing good quality at economical prices.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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