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Learn moreSep 2020
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Sweet biscuits, snack bars and fruit snacks are expected to remain resistant to any negative impact that may come from COVID-19, and as such, retail volume growth is predicted to increase compared to 2019. This increase is expected to be the result of consumer stockpiling goods, with a state of emergency declared in March 2020, when all non-essential services and retailers were closed across the country.
The positive performance of sweet biscuits, snack bars and fruit snacks is also aligned to the growing health and wellness trend, which grew significantly important during Q1 and Q2 of 2020, when the outbreak of COVID-19 saw some consumers giving increased focus to their health. Therefore, the health and wellness trend supported growth for plain biscuits, as consumers reached for high-fibre digestive biscuit options.
The traditional and strong consumption of sweet biscuits is expected to lead to the area topping sales in 2020. Eugenia from Dobrogea Grup SA is the oldest player in sweet biscuits, which has maintained a strong position, creating a wide base for the development of biscuits by strong local companies, including Croco SRL, Ro Star SA and Kandia Dulce SA.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.