Thanks to consumers’ enduring use of sweet biscuits, snack bars and fruit bars to tamper hunger between meals or as a dessert after a meal, the category is expected to retain good growth prospects throughout the forecast period. As the threat of COVID-19 continues to recede and consumers’ daily lifestyles return to normal, consumption patterns in the category will also normalise.
Over the forecast period, consumers in Romania are expected to maintain their interest in maintaining a healthy lifestyle. As well as ensuring they keep active, they will also pay greater attention to their diet.
Fragmentation of the category’s competitive landscape is expected to remain high over the forecast period and remain relatively evenly divided between international and local players. This fragmentation favours the overall position of private label as consumers will continue turning to retailers’ own brands for their decent price to quality ratio.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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