Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Romania

41 pages, Nov 2017

US$990

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Executive Summary

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TRENDS

With increased spending power, sophistication is gaining momentum in sweet biscuits, snack bars and fruit snacks. New launches test the traditional border between desserts and biscuits, not just in terms of flavour, but also in terms of texture and purpose. This is also increasing the competition between producers and between brands. Two new category entrants, Dr Gerard Romania SRL, which is enjoying fast sales growth, and ETI European Food Industries SA, the largest greenfield investment in the industry in the past six years, which has already reached close to 400 employees in less than one year of activity, are particularly relevant.

COMPETITIVE LANDSCAPE

As a new category entrant, Dr Gerard Romania SRL posted the largest value sales growth, at 69%, between 2016 and 2017, as its business expanded in modern retail. The company, run by a former Dobrogea Grup SA marketing director, one of the industry’s largest players, is active with in-store promotions and positioning, as well as active on social media. Despite its performance, its value share remained marginal.

PROSPECTS

Product sophistication and premiumisation is likely to intensify in the forecast period, as consumers become more demanding, as well as more aware of dietary implications. With major players already pushing stronger health credentials, through packaging and production processes, this trend is likely to consolidate, supported by diversification and synergy with well-known brands and products. Close partnerships with retail stores are likely to be more common, as competition between retailers intensifies and data about consumer spending becomes more abundant.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Romania?
What are the major brands in Romania?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Romania - Company Profiles

Mega Image SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Mondelez Romania SA in Packaged Food (Romania)

STRATEGIC DIRECTION

COMPETITIVE POSITIONING

Summary 1 Mega Image SRL: Key Facts
Summary 2 Mega Image SRL: Operational Indicators
Summary 3 Mega Image SRL: Private Label Portfolio
Summary 4 Mega Image SRL (Ahold Delhaize): Competitive Position 2017
Summary 5 Mondelez International SA: Key Facts
Summary 6 Mondelez Romania SA: Competitive Position 2017

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales: carry on growing

Salary growth: when more is merrier

Market concentration: many united into one

Retailing: more modern

Future growth: Steady as you go

KEY TRENDS AND DEVELOPMENTS

Convenience: it is easier

Outlook

Health and wellness: Get it, it is good for you

Outlook

Modern retailers: if you build it, they will come

Outlook

Up-trading: more money, better food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Romania - Company Profiles

Mega Image SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Mondelez Romania SA in Packaged Food (Romania)

STRATEGIC DIRECTION

COMPETITIVE POSITIONING

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales: carry on growing

Salary growth: when more is merrier

Market concentration: many united into one

Retailing: more modern

Future growth: Steady as you go

KEY TRENDS AND DEVELOPMENTS

Convenience: it is easier

Health and wellness: Get it, it is good for you

Modern retailers: if you build it, they will come

Up-trading: more money, better food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

CATEGORY DATA

MARKET DATA

SOURCES

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