Indulgence is expected to remain an important driver of product innovation, with the entry of more lines of chocolate coated biscuits, while cross branding collaborations are also likely to be observed more frequently. For example, in 2022, Kellogg de México SA de CV launched a new line of Kellogg’s cereal bars with M&M’s.
Tighter regulation regarding advertising and distribution is likely to be seen over the forecast period, as the authorities are trying to limit the availability of less nutritious products to combat the rising number of health problems associated with overweight and obesity. For instance, there are several law proposals regarding limiting sales through vending machines that are aimed at reducing consumption among children to address the high rate of childhood obesity.
Food, energy and transportation costs are rising on a global scale and this is leading to rapid price growth, including within Mexico. The current geopolitical situation combined with the fallout from the COVID-19 pandemic is expected to have a lasting impact, while efforts by the Mexican government to raise the minimum wage are also impacting local inflation levels.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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