Sweet biscuits, snack bars and fruit snacks is the second largest snacks category after savoury snacks in Mexico. Demand for these types of snacks has always been high in the country, but COVID-19 lockdowns resulted in stronger growth in 2020 than in the previous few years.
Sweet biscuits will continue to account for the lion’s share of total sales of sweet biscuits, snack bars and fruit snacks in current value terms in Mexico in 2021. Sweet biscuits are widely available across the country via multiple distribution channels, and the category offers an extensive variety of brands and product types.
Share movements are projected to be minimal in sweet biscuits, snack bars and fruit snacks in 2021. Comercializadora PepsiCo Mexico and Grupo Bimbo are expected to remain the clear overall leaders, together accounting for more than half of sales.
Slow, solid retail volume growth is expected for sweet biscuits, snack bars and fruit snacks over the forecast period, along with stronger current value growth due to price rises. Growth rates are projected to be similar to those seen before the pandemic, as more activities resume outside of the home when more people have been vaccinated and rates of infection move lower.
This is not the only legislation which could affect sales of sweet biscuits, snack bars and fruit snacks moving forward. Tighter regulation regarding advertising and distribution is likely over the forecast period, as the authorities are trying to limit the availability of less nutritious products to combat the rising number of health problems associated with weight.
Some Mexican consumers have been experiencing economic hardship due to the impact of COVID-19, as a result of job losses and lower wages during the pandemic. They are therefore likely to continue to cut most non-essential products from their shopping lists.
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This report originates from Passport, our Biscuits and Snack Bars research and analysis database.
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