Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

PROSPECTS

Plain biscuits continues to dominate overall sweet biscuits, snack bars and fruit snacks

Plain biscuits was by far the largest category within Serbian sweet biscuits, snack bars and fruit snacks in 2018. It saw its value share fall slightly over the review period, but that share still accounted for half of overall sweet biscuits, snack bars and fruit snacks value sales.

Per capita volume consumption increases in 2018

Per capita volume consumption of sweet biscuits, snack bars and fruit snacks in Serbia was at a relatively high level in 2018, and it increased during the year compared to 2017. This can be explained by somewhat improved general economic conditions in the country as well by increased promotional activities by the leading manufacturers.

Health and wellness trend gains in importance

Dried fruit saw the fastest value growth within sweet biscuits, snack bars and fruit snacks in Serbia during 2018. Other categories that comprise products that are perceived as healthy, such as cereal bars and other snack bars, also recorded high growth rates.

COMPETITIVE LANDSCAPE

Bambi Banat increases its decisive lead in 2018

Thanks to the high popularity levels of plain biscuits and its brand Bambi Plazma, Bambi Banat held a clear lead within Serbian sweet biscuits, snack bars and fruit snacks in 2018. The manufacturer saw its share actually increase slightly in 2018, with wide-ranging promotional activities to thank for that.

Private label growing

There were several private label lines present in sweet biscuits, snack bars and fruit snacks as of 2018, but only two lines by Delhaize Serbia (Premia and 365) and one by Mercator-S (K Plus) had managed to claim a significant value share. This comes as no surprise, as these are the leading retailers in the country and they were highly likely to try and tap into such a profitable category.

Flavour innovations drive new product launches

There were several notable new launches observed within sweet biscuits, snack bars and fruit snacks in Serbia during the second part of 2017 and in 2018. Most of these new launches represented the introduction of new flavours.

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