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Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

24 pages, Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Plain biscuits continues to dominate overall sweet biscuits, snack bars and fruit snacks

Plain biscuits was by far the largest category within Serbian sweet biscuits, snack bars and fruit snacks in 2018. It saw its value share fall slightly over the review period, but that share still accounted for half of overall sweet biscuits, snack bars and fruit snacks value sales.

Per capita volume consumption increases in 2018

Per capita volume consumption of sweet biscuits, snack bars and fruit snacks in Serbia was at a relatively high level in 2018, and it increased during the year compared to 2017. This can be explained by somewhat improved general economic conditions in the country as well by increased promotional activities by the leading manufacturers.

Health and wellness trend gains in importance

Dried fruit saw the fastest value growth within sweet biscuits, snack bars and fruit snacks in Serbia during 2018. Other categories that comprise products that are perceived as healthy, such as cereal bars and other snack bars, also recorded high growth rates.

COMPETITIVE LANDSCAPE

Bambi Banat increases its decisive lead in 2018

Thanks to the high popularity levels of plain biscuits and its brand Bambi Plazma, Bambi Banat held a clear lead within Serbian sweet biscuits, snack bars and fruit snacks in 2018. The manufacturer saw its share actually increase slightly in 2018, with wide-ranging promotional activities to thank for that.

Private label growing

There were several private label lines present in sweet biscuits, snack bars and fruit snacks as of 2018, but only two lines by Delhaize Serbia (Premia and 365) and one by Mercator-S (K Plus) had managed to claim a significant value share. This comes as no surprise, as these are the leading retailers in the country and they were highly likely to try and tap into such a profitable category.

Flavour innovations drive new product launches

There were several notable new launches observed within sweet biscuits, snack bars and fruit snacks in Serbia during the second part of 2017 and in 2018. Most of these new launches represented the introduction of new flavours.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Serbia?
What are the major brands in Serbia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia - Category analysis

HEADLINES

PROSPECTS

Plain biscuits continues to dominate overall sweet biscuits, snack bars and fruit snacks

Per capita volume consumption increases in 2018

Health and wellness trend gains in importance

COMPETITIVE LANDSCAPE

Bambi Banat increases its decisive lead in 2018

Private label growing

Flavour innovations drive new product launches

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 9 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 10 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 11 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 14 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 15 Distribution of Snack Bars by Format: % Value 2013-2018
Table 16 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 17 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Packaged Food in Serbia - Industry Overview

EXECUTIVE SUMMARY

Convenience trend and health and wellness visibly influence packaged food in 2018

Healthy growth of packaged food recorded in 2018, in line with the review period

Most leading producers see their value share increase in 2018

Modern grocery retailers keep growing at the expense of traditional grocery retailers

Continued growth expected over the forecast period

FOODSERVICE

Sales to Foodservice

Foodservice continues to grow in 2018
No major changes in the competitive landscape
Similar growth expected for the forecast period

Category Data

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2013-2018
Table 26 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 27 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 28 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 29 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 30 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 31 Penetration of Private Label by Category: % Value 2013-2018
Table 32 Distribution of Packaged Food by Format: % Value 2013-2018
Table 33 Distribution of Packaged Food by Format and Category: % Value 2018
Table 34 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 35 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 36 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Plain biscuits continues to dominate overall sweet biscuits, snack bars and fruit snacks

Per capita volume consumption increases in 2018

Health and wellness trend gains in importance

COMPETITIVE LANDSCAPE

Bambi Banat increases its decisive lead in 2018

Private label growing

Flavour innovations drive new product launches

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia - Category analysis

HEADLINES

PROSPECTS

Plain biscuits continues to dominate overall sweet biscuits, snack bars and fruit snacks

Per capita volume consumption increases in 2018

Health and wellness trend gains in importance

COMPETITIVE LANDSCAPE

Bambi Banat increases its decisive lead in 2018

Private label growing

Flavour innovations drive new product launches

CATEGORY DATA

Packaged Food in Serbia - Industry Overview

EXECUTIVE SUMMARY

Convenience trend and health and wellness visibly influence packaged food in 2018

Healthy growth of packaged food recorded in 2018, in line with the review period

Most leading producers see their value share increase in 2018

Modern grocery retailers keep growing at the expense of traditional grocery retailers

Continued growth expected over the forecast period

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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