Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

32 pages, Jul 2017

US$990

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Executive Summary

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TRENDS

Serbian consumers are increasingly seeking functionality and health claims in sweet biscuits, snack bars and fruit snacks, which were traditionally perceived as indulgence products. This trend was visible in 2017 in the strong growth of fruit snacks and energy bars.

COMPETITIVE LANDSCAPE

Bambi Banat leads sweet biscuits, snack bars and fruit snacks in 2017 with a retail value share of 42%. The manufacturer benefits from the enormous popularity of its well-known Bambi Plazma brand. Accounting for only 16% of the category’s value sales, Soko-Nada Štark held second place, followed by Swisslion Takovo with an 11% value share.

PROSPECTS

Bambi Banat is expected to invest heavily in order to maintain its privileged position within Serbian sweet biscuits, snack bars and fruit snacks over the forecast period. The player is likely to continue to invest in new launches, as well as strong marketing support for new and existing brands alike.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Serbia?
What are the major brands in Serbia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia - Company Profiles

Bambi Banat ad in Packaged Food (Serbia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Bambi Banat ad: Key Facts
Summary 2 Bambi Banat ad: Operational Indicators
Summary 3 Bambi Banat ad: Competitive Position 2017

Packaged Food in Serbia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Serbia continues to perform well in 2017

Innovative new launches have the potential to reshape certain categories

Competitive landscape remains stable

Traditional grocery retailers channels continue to lead despite value share decline

Positive development of Serbian packaged food set to continue over 2017-2022

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia - Company Profiles

Bambi Banat ad in Packaged Food (Serbia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Serbia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Serbia continues to perform well in 2017

Innovative new launches have the potential to reshape certain categories

Competitive landscape remains stable

Traditional grocery retailers channels continue to lead despite value share decline

Positive development of Serbian packaged food set to continue over 2017-2022

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

SOURCES

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Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

Why buy this report?

GET MORE FOR LESS!

Want to find out more about this report?

Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia - Company Profiles

Bambi Banat ad in Packaged Food (Serbia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Serbia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Serbia continues to perform well in 2017

Innovative new launches have the potential to reshape certain categories

Competitive landscape remains stable

Traditional grocery retailers channels continue to lead despite value share decline

Positive development of Serbian packaged food set to continue over 2017-2022

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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