The category is expected to see steady retail volume and value (2022 constant prices) growth over the forecast period, primarily driven by the growing demand for dried fruit and snack bars for on-the-go consumption. After a strong rebound in 2022, foodservice volume sales are expected to steadily ebb, as the channel continues to recover from a steep decline during the COVID-19 pandemic.
While some consumers may eschew premium snacking products with health and wellness claims due to the tough economic climate, sweet biscuits, snack bars and fruit snacks do not necessarily suffer in an economic recession. This was evident in the wake of the 2008 global financial crisis, when the demand for affordable treats was robust.
Manufacturers are expected to try and maintain interest in their brands with frequent new product launches. As the economy recovers, consumers are likely to respond to faster to such innovations.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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