Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

Sep 2020

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Executive Summary

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2020 IMPACT

Demand for snack bars and fruit snacks slows, while sweet biscuits’ demand decreases due to constrained finances in 2020

Value sales of sweet biscuits, snack bars and fruit snacks is likely to slow in 2020 due to the COVID-19 pandemic. These products had lower demand in the second quarter of 2020 as consumers focussed on buying essential foodstuffs rather than impulse buys.

The health and wellness trend drives growth in snack bars and fruit snacks and modern grocery retailers continue to increase value share in 2020

Protein/energy bars registers the fastest value growth within sweet biscuits, snack bars and fruit snacks in Serbia during 2020. Other categories that comprise products that are perceived as healthy, such as dried fruit and cereal bars are also expected to record good growth rates.

Bambi Plazma leads sales through new product development in sweet biscuits and private label continues to make inroads into the category in 2020

Thanks to the high popularity of plain biscuits and its brand Bambi Plazma, Bambi Banat continues to hold a clear lead within Serbian sweet biscuits, snack bars and fruit snacks in 2020. After successfully launching its product, Plazma Kocka, within wafers in December 2018 the manufacturer introduced a similar product in March 2020, Plazma Stiksi.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Serbia?
What are the major brands in Serbia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for snack bars and fruit snacks slows, while sweet biscuits’ demand decreases due to constrained finances in 2020

The health and wellness trend drives growth in snack bars and fruit snacks and modern grocery retailers continue to increase value share in 2020

Bambi Plazma leads sales through new product development in sweet biscuits and private label continues to make inroads into the category in 2020

RECOVERY AND OPPORTUNITIES

Price sensitive consumers to increase demand slightly over the forecast period

Product launches and innovation likely to entice customers when the economy recovers

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 14 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 15 Distribution of Snack Bars by Format: % Value 2015-2020
Table 16 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 17 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

COVID-19 crisis to hit foodservice hard due to restaurant closures
Foodservice supported by growing number of young professionals with higher spending power
Fast-food establishments more resilient to COVID-19 lockdown

Category Data

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Penetration of Private Label by Category: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format and Category: % Value 2020
Table 35 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

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Executive Summary

New Report Guarantee

2020 IMPACT

Demand for snack bars and fruit snacks slows, while sweet biscuits’ demand decreases due to constrained finances in 2020

The health and wellness trend drives growth in snack bars and fruit snacks and modern grocery retailers continue to increase value share in 2020

Bambi Plazma leads sales through new product development in sweet biscuits and private label continues to make inroads into the category in 2020

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for snack bars and fruit snacks slows, while sweet biscuits’ demand decreases due to constrained finances in 2020

The health and wellness trend drives growth in snack bars and fruit snacks and modern grocery retailers continue to increase value share in 2020

Bambi Plazma leads sales through new product development in sweet biscuits and private label continues to make inroads into the category in 2020

RECOVERY AND OPPORTUNITIES

Price sensitive consumers to increase demand slightly over the forecast period

Product launches and innovation likely to entice customers when the economy recovers

CATEGORY DATA

Packaged Food in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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