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Volume sales of sweet biscuits, snack bars and fruit snacks in 2020 are set to broadly match growth rates seen over the review period. Unlike most other snacks, these products are not totally perceived as an indulgence or a treat by Lithuanian consumers, with plain biscuits, the largest product in volume terms, seen as an acceptable between meals or after school snack in terms of nutritional profile.
Consumer health awareness is on the rise in Lithuania, and sweet biscuits, snack bars and fruit snacks in particular has seen strong consumer response to products with a healthier position. This position is being helped along by regulation – in November 2019, the Ministry of Health’s order to reduce the amount of trans-fats in products came into force, and has immediately impacted product development in 2020.
At the same time, consumer concern around the virus has led to rise in consumers seeking comfort in what they eat, and Indulgence trends are set to continue as key driver in 2020. Chocolate coated biscuits, cookies, filled biscuits, plain biscuits and wafers are all forecast to see growth in 2020 that will be above average for the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Lithuania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.