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Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan

September 2022
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan?
  • Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan?
  • How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan - Category analysis

KEY DATA FINDINGS

Category driven by sales of cheaper products, with sweet biscuits coming out on top
Plain biscuits and wafers win in times of inflation, with snack bars slumping after the on-the-go boost seen in 2020-2021
Rakhat pips previous leader KDV Group to the post, with high competition between the players’ affordable biscuit brands
Sweet biscuits will maintain their popularity, from plain to fancy, and with healthier variants expected
Competition expected to heat up among domestic players, as seen with Rakhat taking the category lead
Snack bars to rebound in line with pre-pandemic trends, as protein/energy bars also show scope for growth
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 9 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 10 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 11 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 12 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 13 Distribution of Snack Bars by Format: % Value 2017-2022
Table 14 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 15 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 16 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027

Snacks in Kazakhstan - Industry Overview

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Table 19 Sales of Snacks by Category: Volume 2017-2022
Table 20 Sales of Snacks by Category: Value 2017-2022
Table 21 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 22 Sales of Snacks by Category: % Value Growth 2017-2022
Table 23 NBO Company Shares of Snacks: % Value 2018-2022
Table 24 LBN Brand Shares of Snacks: % Value 2019-2022
Table 25 Distribution of Snacks by Format: % Value 2017-2022
Table 26 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 27 Forecast Sales of Snacks by Category: Value 2022-2027
Table 28 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 29 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Sweet Biscuits, Snack Bars and Fruit Snacks

    • Dried Fruit
    • Processed Fruit Snacks
    • Cereal Bars
    • Protein/Energy Bars
    • Fruit and Nut Bars
    • Chocolate Coated Biscuits
    • Cookies
    • Filled Biscuits
    • Plain Biscuits
    • Wafers

Sweet Biscuits, Snack Bars and Fruit Snacks

This is the aggregation of biscuits and snack bars.

See All of Our Definitions
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This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.

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