The sweet biscuits category is expected to continue to grow in both value and volume terms, though at a moderate rate, in the forecast period. One of the reasons for the category’s expansion is a particular peculiarity of the local population.
Due to economic instability and a decrease in purchasing power, the population in Kazakhstan will tend to choose products from a lower-priced segment. In this context, plain biscuits will be amongst the most popular categories in the forecast period due to its affordable price.
Having got past the lack of raw materials for production seen in 2022, the position of local producers is expected to strengthen during the forecast period. Competition between players in the market will intensify.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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