The category is expected to show a decent performance over the forecast period, especially in sweet biscuits. Sweet biscuits offer a diverse product portfolio, from cheap plain biscuits to more expensive chocolate coated and filled variants.
With the prices and availability of ingredients and logistics being impacted by the global inflation on food products, it is expected that domestic players will ultimately benefit due to their proximity to consumers and their ability to offer cheaper prices than imported variants. Furthermore, issues with ingredients and manufacturing in Russia will also hamper sales from this territory.
Despite the slump seen in snack bars in 2022 due to high consumer price-sensitivity, it is expected that this category will bounce back over the forecast period in line with the popularity trends seen earlier in the review period. Although carrying a comparably high unit price, these products will be demanded by busy urban dwellers, who tend to seek healthier snack alternatives with a touch of indulgence.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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