Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan

Sep 2020

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Executive Summary

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2020 IMPACT

Packaged sweet biscuits boosted by hygiene standards and active product promotion

In Kazakhstan, there is a continual shift from unpackaged sweet biscuits to packaged varieties. This migration is occurring because of growing hygiene standards among local consumers and the active promotion and advertising of packaged brands on TV, the internet and billboards.

KDV leads with popular and affordable Yashinko brand, while Mondelez strikes a balance between indulgence and health

KDV Group OOO is expected to remain the lead player in sweet biscuits in Kazakhstan in 2020 with its Yashkino brand, which is affordably priced and has a well-established distribution chain across whole country. The company has also launched its own online store for residents of Almaty, Kazakhstani’s largest metropolis, allowing consumers the opportunity to purchase sweet biscuits and other KDV Group products at a lower price than those seen in brick-and-mortar stores, with consumers able to buy directly from the manufacturer and receive free delivery.

Wafers sees good growth thanks to strong traditions and diverse portfolios, while snack bars plays catch-up

Wafers is expected to record the fastest growth in sweet biscuits, snack bars and fruit snacks in Kazakhstan in 2020. This is a product area with a strong and popular tradition which has benefitted from diversified product portfolios in stores.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Kazakhstan?
What are the major brands in Kazakhstan?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Packaged sweet biscuits boosted by hygiene standards and active product promotion

KDV leads with popular and affordable Yashinko brand, while Mondelez strikes a balance between indulgence and health

Wafers sees good growth thanks to strong traditions and diverse portfolios, while snack bars plays catch-up

RECOVERY AND OPPORTUNITIES

Small local players can capitalise on popularity of larger pack sizes and better distribution in traditional retail outlets

Russian brands perform well as Kazakhstanis view them as domestic products

Single-portion sweet biscuits will increase in popularity as busy consumers eat on the go

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 12 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 13 Distribution of Snack Bars by Format: % Value 2015-2020
Table 14 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 15 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 16 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Certain packaged foods register value decline due to restrictions in foodservice
Foodservice drives surge in e-commerce
Ice cream takes a hit due to lockdown measures

Category Data

Table 19 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 20 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 21 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 22 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 23 Sales of Packaged Food by Category: Volume 2015-2020
Table 24 Sales of Packaged Food by Category: Value 2015-2020
Table 25 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 26 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 27 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 28 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 29 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 30 Distribution of Packaged Food by Format: % Value 2015-2020
Table 31 Distribution of Packaged Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 34 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Packaged sweet biscuits boosted by hygiene standards and active product promotion

KDV leads with popular and affordable Yashinko brand, while Mondelez strikes a balance between indulgence and health

Wafers sees good growth thanks to strong traditions and diverse portfolios, while snack bars plays catch-up

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Packaged sweet biscuits boosted by hygiene standards and active product promotion

KDV leads with popular and affordable Yashinko brand, while Mondelez strikes a balance between indulgence and health

Wafers sees good growth thanks to strong traditions and diverse portfolios, while snack bars plays catch-up

RECOVERY AND OPPORTUNITIES

Small local players can capitalise on popularity of larger pack sizes and better distribution in traditional retail outlets

Russian brands perform well as Kazakhstanis view them as domestic products

Single-portion sweet biscuits will increase in popularity as busy consumers eat on the go

CATEGORY DATA

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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