The health and wellness trend is increasingly moving in the direction of a more holistic and preventative approach to physical and mental wellbeing. This is driving a growing focus on nutrition and rising concerns about the potential health impacts of artificial ingredients and additives.
While the health and wellness trend will exert a growing influence on the development of sweet biscuits, snack bars and fruit snacks during the forecast period, the majority of sales will continue to be generated by sweet biscuits. The category’s continued popularity will be supported by greater premiumisation and smaller pack sizes as indulgence plays an important role in demand for these products, where authenticity, flavour and local origin are appreciated by Belgian consumers.
The COVID-19 crisis has led to shortages in raw ingredients and, as a consequence, to the increasing price of raw materials and packaging for sweet biscuits, snack bars and fruit snacks. Companies have been forced to increase their prices in 2022, and this is set to continue.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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