Coronavirus (COVID-19) informed a spike in retail volume and current value growth in fruit snacks and sweet biscuits in 2020, although the fast increments in snacks bars slowed. There was an increase in at-home snacking options as more consumers worked and studied from home and outdoor activities were more restricted.
The strong indulgence trend within sweet biscuits intensified during COVID-19 and continued in 2021. The trend has been particularly strong in cookies and chocolate coated biscuits.
The health trend remains another main category driver in 2021. COVID-19 has encouraged people to take greater control of their health, which includes food consumption choices.
Sweet biscuits is projected to see retail volume and value (2021 constant prices) sales decline in the early-to-mid-forecast period as consumers turn to cafés instead the home for “fika”. However, the strong premiumisation trend is predicted to maintain demand and add value to chocolate coated biscuits and cookies.
The rise of Swedish functional food companies within protein/energy bars is set to continue to spur sales growth in the forecast period. Traditionally, protein/energy bars consisted mainly of sports nutrition brands.
The premiumisation/indulgence and health trends are set to continue to drive retail value growth across categories in the forecast period. While COVID-19 is expected to have a short-term impact, these two major trends are predicted to exert the most influence.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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