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Unlike many other packaged food areas, sweet biscuits has actually benefited from the impact of the lockdown as consumers are more confined at home and limiting luxuries to simple snacking. Furthermore, as more consumers are working from home, habits in the workplace such as teatime snacking with biscuits will likely translate into higher retail sales as well.
Binge watching of TV shows via platforms such as Netflix continues to grow in popularity in Taiwan, with South Korean and Japanese TV dramas proving particularly popular, especially during the recent COVID-19 lockdown. Manufacturers have successfully tapped into this trend by promoting biscuits as the perfect accompaniment to TV box set viewing.
I-Mei Foods remains the leading player, largely due to its strength in sweet biscuits. This domestic company is well-regarded in packaged food and non-alcoholic drinks, with I-Mei being a familiar brand in most households.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.