Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan

Sep 2020

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Executive Summary

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2020 IMPACT

Lockdown measures boost sales by encouraging at home indulgence

Unlike many other packaged food areas, sweet biscuits has actually benefited from the impact of the lockdown as consumers are more confined at home and limiting luxuries to simple snacking. Furthermore, as more consumers are working from home, habits in the workplace such as teatime snacking with biscuits will likely translate into higher retail sales as well.

Sweet biscuit sales boosted by new binge watching trend

Binge watching of TV shows via platforms such as Netflix continues to grow in popularity in Taiwan, with South Korean and Japanese TV dramas proving particularly popular, especially during the recent COVID-19 lockdown. Manufacturers have successfully tapped into this trend by promoting biscuits as the perfect accompaniment to TV box set viewing.

Leading brands look to create new innovative and healthier options

I-Mei Foods remains the leading player, largely due to its strength in sweet biscuits. This domestic company is well-regarded in packaged food and non-alcoholic drinks, with I-Mei being a familiar brand in most households.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Taiwan?
What are the major brands in Taiwan?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures boost sales by encouraging at home indulgence

Sweet biscuit sales boosted by new binge watching trend

Leading brands look to create new innovative and healthier options

RECOVERY AND OPPORTUNITIES

Rising demand for healthier on-the-go snacks to drive growth

Ongoing shift towards more natural cereal bars

Growing focus on cobranding to increase competitiveness

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 14 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 15 Distribution of Snack Bars by Format: % Value 2015-2020
Table 16 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 17 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Struggling with lower custom in 2020, foodservice players try out some retailing lines
Growing need for quick-to-prepare food in foodservice
Takeaway convenience and sustainable packaging boosting foodservice channel

Consumer Foodservice

Home delivery thrives as the Taiwanese shelter from COVID-19
Social aspect of dining in foodservice outlets is increasingly important
Indulgence still the key factor in the foodservice attraction

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Penetration of Private Label by Category: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format and Category: % Value 2020
Table 35 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lockdown measures boost sales by encouraging at home indulgence

Sweet biscuit sales boosted by new binge watching trend

Leading brands look to create new innovative and healthier options

Overview

Why buy this report?

GET MORE FOR LESS!

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures boost sales by encouraging at home indulgence

Sweet biscuit sales boosted by new binge watching trend

Leading brands look to create new innovative and healthier options

RECOVERY AND OPPORTUNITIES

Rising demand for healthier on-the-go snacks to drive growth

Ongoing shift towards more natural cereal bars

Growing focus on cobranding to increase competitiveness

CATEGORY DATA

Packaged Food in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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