Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia

Sep 2020

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Executive Summary

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2020 IMPACT

Snack bars will see strong retail volume growth in 2020, due to increased availability

Snack bars is likely to see high retail volume sales in 2020, capitalising on their modern image and increased availability. The expansion of modern retail and improvements in the standard of living will bring snack bars to the shelves of a growing number of grocery retailers and some drugstores/parapharmacies during 2020.

Fruit snacks is likely to see the strongest current retail value growth in 2020, as traditional fruit snacks move to packaged format

Innovative packaged products are likely to evolve in Georgia in 2020, particularly within traditional Georgian fruit snack churchkhela but also other dried fruit snacks, leading to a rise in the retail volume sales of these products. Churchkhela is a popular snack amongst Georgians, especially during winter celebrations.

Mondelez will continue to lead sweet biscuits, snack bars and fruit snacks in 2020, with local brands likely to gain popularity

Mondelez International will lead sweet biscuits, snack bars and fruit snacks in 2019, and saw a slight increase in share. This was mainly thanks to its brands in sweet biscuits.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Georgia?
What are the major brands in Georgia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Snack bars will see strong retail volume growth in 2020, due to increased availability

Fruit snacks is likely to see the strongest current retail value growth in 2020, as traditional fruit snacks move to packaged format

Mondelez will continue to lead sweet biscuits, snack bars and fruit snacks in 2020, with local brands likely to gain popularity

RECOVERY AND OPPORTUNITIES

Smaller companies likely to struggle into the forecast period, due to the higher costs of supermarkets

Retail volume sales of snack bars and processed fruit snacks is expected to rise into the forecast period

Local brands will perform well into the forecast period, with Kareli Agro Industry expected to see strong retail volume sales

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 14 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 15 Distribution of Snack Bars by Format: % Value 2015-2020
Table 16 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 17 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice takes a big hit in 2020, but traditional restaurants will benefit from their low prices and the enduring popularity of Georgian cuisine with both visitors and locals
Modern establishments offering quick and easy meals gain ground, and the brunch concept sees growth in popularity
Outlets with a nimble approach to online development have better life expectancy

Category Data

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Penetration of Private Label by Category: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format and Category: % Value 2020
Table 35 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Snack bars will see strong retail volume growth in 2020, due to increased availability

Fruit snacks is likely to see the strongest current retail value growth in 2020, as traditional fruit snacks move to packaged format

Mondelez will continue to lead sweet biscuits, snack bars and fruit snacks in 2020, with local brands likely to gain popularity

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Snack bars will see strong retail volume growth in 2020, due to increased availability

Fruit snacks is likely to see the strongest current retail value growth in 2020, as traditional fruit snacks move to packaged format

Mondelez will continue to lead sweet biscuits, snack bars and fruit snacks in 2020, with local brands likely to gain popularity

RECOVERY AND OPPORTUNITIES

Smaller companies likely to struggle into the forecast period, due to the higher costs of supermarkets

Retail volume sales of snack bars and processed fruit snacks is expected to rise into the forecast period

Local brands will perform well into the forecast period, with Kareli Agro Industry expected to see strong retail volume sales

CATEGORY DATA

Packaged Food in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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