Sweet biscuits, snack bars and fruit snacks is expected to witness growth in the upcoming period. This growth is attributed to various factors, such as an increase in the number of product varieties, which is expected to positively impact the growth of filled biscuits.
Snack, protein and cereal bars are projected to experience faster growth in retail volume terms than other more traditional categories like sweet biscuits. As consumers become more aware of the health benefits offered by these bars, they are expected to become more popular and attain a bigger presence in modern retail channels, including convenience stores, supermarkets and hypermarkets.
Sweet biscuits is projected to remain fragmented during the forecast period with Mondelez International Inc, Orion Group, and local player Barambo Ltd leading the category. However, the emergence of small and affordable brands from Turkey and other European countries may intensify the level of competition.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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