Sweet biscuits is expected to post steady volume and value growth in the forecast period due to a switch away from unpacked to packaged products in modern trade channels and the introduction of more novelties and innovations. There has been a noticeable lack of new launches from major player Mondelez in recent years, but further developments are expected whilst adapting to any supply chain issues.
Sweet biscuits will remain a fragmented category led by Mondelez International, Orion Group and local player Barambo. Smaller affordable brands from Turkey and Bulgaria will continue to increase value share although this will not negatively impact the positions of leading players.
Following on from the strong performance in the review period, snack bars will attract growing interest from health-conscious consumers, posting the highest volume growth of all categories. The development of e-commerce is an opportunity for both small and international players to drive the category by building brand awareness.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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