Sweet Biscuits, Snack Bars and Fruit Snacks in Bolivia

2020 IMPACT

Retail volume growth sparked by low price contraband, but hardening economic environment set to limit value potential in 2020

Retail volume growth of sweet biscuits, snack bars and fruit snacks is set to be significantly stronger in 2020 than in 2019. The widespread distribution of these products in all retail channels, even during quarantine, is an important part of this trend, but of greater significance is the ongoing growth in availability of contraband products, smuggled from Argentina and Peru, and sold at markedly lower price points in the traditional markets that are the dominant retail channel for these products in Bolivia.

Sales benefiting from rising health awareness, but affordability key to bulk of sweet biscuits, snack bars and fruit snacks sales

Sweet biscuits continued to account for the vast majority of the sweet biscuits, snack bars and fruit snacks retail value and volume sales in 2020. These products showed the steepest decline in unit prices, notably in plain biscuits, where manufacturers struggle to add value via product development.

Changing consumer lifestyles spurring market development

Snack bars and fruit snacks performed strongly in 2020, partly as a result of health trends, but also because of a rising demand for convenience among consumers. Increasingly busy lifestyles mean consumers have less time to eat at home and so are looking for healthy alternatives to eat while on the go as a snack in-between meals or even as an alternative to breakfast, and snack bars have also benefited greatly from being included in government initiatives aimed at improving the nation’s diet.

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