Sweet Biscuits, Snack Bars and Fruit Snacks in Bolivia

PROSPECTS

Consumers increasingly turn to snack bars for healthier meal choices

Since 2017 snack bars have been gaining space on modern channel shelves, and they are slowly appearing in traditional channels as well. The fact is that the increasing offer of these products is a response to Bolivian demand for healthy small meal options.

Fruit snacks lack clear message for consumers

Growth of fruit snacks has been hindered by the inclusion of dried fruits into snacks bars, cookies and trail mixes. Prices of some fruit snacks products offered in some supermarket shelves are high and their benefits are not clear for consumers, compared to other products that claim to boost energy and boast of high protein content at lower prices.

Low prices and strong distribution push sweet biscuits sales

Sweet biscuits is mostly represented by local companies that have developed strong distribution, covering all distribution channels. Prices are competitive compared to those of imported products and quality is similar.

COMPETITIVE LANDSCAPE

Industrias Alimenticias Fagal continues to dominate category sales

Industrias Alimenticias Fagal dominated the category in 2018. The company expanded its sales share thanks to competitive prices for its new product presentations in smaller sizes looking to appeal more to lower socioeconomic groups.

New package presentation accompanied by TV advertising boosts sales of international brands

Industrias Alimenticias Fagal invested in advertising campaigns during 2017 for its new package presentation at a lower price under the Waffer Mabels brand. In addition, international brands such as Costa benefit from advertising on cable TV.

Imported brands are less competitive with domestic ones

Domestic brands led sales in 2018. Local companies have the advantages of lower operating costs and have focussed on innovation and imitating existing products.

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