Sweet biscuits products remain popular in the Tunisian market, with many parents opting to provide their children with biscuits for lunch break at school and preferring such products over chocolate confectionery because of their greater affordability. Meanwhile, although snack bars and fruit snacks have started to emerge in the Tunisian market, their presence remains negligible, and they are available in only a limited number of outlets, including some online retailers.
Sweet biscuits, snack bars and fruit snacks have seen an increase in unit price in 2021 due to the high rate of inflation and the fact that key raw materials, including industrial sugar, are primarily imported. The variety of locally manufactured products in the market is already significant, which acts as a considerable obstacle to the development of imported brands in the market even without the challenges resulting from the COVID-19 crisis.
Société Tunisienne de Biscuiterie remains the largest player in sweet biscuits, snack bars and fruit snacks in the Tunisian market. The company’s success can be attributed to a long-standing presence in the country and an extensive product portfolio.
The forecast period is set to see the continued expansion of modern grocery retailing at the expense of small independent grocers and other traditional grocery retailers, in line with the broader modernisation of Tunisian retailing. This will lead to a shift in the distribution of sweet biscuits and has the potential to facilitate the emergence of snack bars and fruit snacks.
The long-standing presence of domestic players, the strong local production infrastructure and the popularity of traditional local sweets recipes are set to combine to keep prices down and act as an obstacle to the development of imported sweet biscuits, snack bars and fruit snacks brands in the Tunisian market during the forecast period. Keeping prices low will be particularly important in the early part of the forecast period as the economy continues to feel the effect of measures imposed to limit the spread of COVID-19.
While the major companies in sweet biscuits will continue to ensure that their pricing strategies are in line with the weakening consumer purchasing power in Tunisia, as the forecast period progresses, they are also likely to focus on innovation, as long as any new products can offer an attractive price-quality ratio. For example, convenience could become an increasingly important factor for attracting consumers.
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This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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