Since 2018, the average unit prices of sweet biscuits have not stopped increasing. Given the current economic crisis and lingering impact that COVID-19 will have on the Tunisian economy, the trend of rising prices will continue over next few years.
Following major changes in the Tunisian consumers lifestyle and the ever-growing impact of social media on everyday life, domestic sweet biscuit manufacturers are striving to stay up to date with quality and packaging trends, bringing their offerings more in line with international ones. In fact, the category leader Société Tunisienne de Biscuiteri (SOTUBI) is in the process of changing almost all its products’ packaging and applying important improvements in colours and design.
The entrance of several international brands to Tunisian sweet biscuits, snacks bars and fruit snacks, especially within diet biscuits and dried fruit will lead to an important change in the distribution landscape over the coming years. Such products are primarily targeted at affluent consumers who shop in modern grocery retailoring channels like supermarkets and hypermarkets.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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