Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia

PROSPECTS

Healthy growth expected over the forecast period

Sweet biscuits, snack bars and fruit snacks is set to grow over the forecast period, boosted by the growing number of modern grocery retailers in most urban areas and the expansion of urban consumption and tastes into more rural areas. This expected strong growth could be explained by the increasing number of distribution platforms, especially within modern grocery retailers, as well as the new products that have been launched by the increasing number of companies selling and producing in the country.

Chocolate coated biscuits is expected to record the highest value growth in biscuits

Chocolate coated biscuits is expected to record the highest value growth in biscuits over the forecast period. This trend can be attributed mainly to the fact that chocolate coated biscuits is a category which is rising from a very low base.

Average unit price of biscuits is set to continue rising

After an important increase registered during 2018, the average unit price of biscuits is expected to continue rising over the forecast period. This will mainly be due to rising raw material costs at a global level, including increases in the prices charged for wheat and cocoa, which will increase production costs.

COMPETITIVE LANDSCAPE

Société Tunisienne de Biscuiterie (SOTUBI) leads

Société Tunisienne de Biscuiterie (SOTUBI) maintained its leadership in sweet biscuits, snack bars and fruit snacks in 2018. The company’s longstanding presence in the country and its wide product portfolio are the basis for its success in the category.

Companies are starting to focus on innovation and the development of new products

Companies such as Sotuchoc and Société Alimentaire du Sud are starting to focus on innovating and developing their distribution systems and launching innovative products with the best price-quality ratio. In addition, convenience was an important factor for attracting most consumers.

Social media is one of the most used advertising methods

In terms of advertising, companies used social media at the end of the review period to introduce and advertise their products. Biscuit companies invested the most in television and outdoor advertisements.

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