Sweet Biscuits, Snack Bars and Fruit Snacks in Chile

PROSPECTS

Health-awareness presents threats and opportunities

With the diversity of its product offer, sweet biscuits, snack bars and fruit snacks highlights both the challenges and opportunities resulting from the rise in consumer health-consciousness and legislation designed to address the country’s burgeoning obesity problem. As consumers become increasingly concerned about the impact of sugar consumption on health and restrictions are placed on the marketing and distribution of high-sugar products, sweet biscuits sales are suffering, with the category expected to see sales stagnate in constant value terms over the forecast period.

Manufacturers targeting combined demand for convenience and health

The growing influence of consumer concerns about health and government measures to reduce obesity is set to drive a continued shift in emphasis in sweet biscuits, snack bars and fruit snacks over the forecast period. Manufacturers are set to target the rising demand for convenient but healthy snacking options, underlined by the dynamic forecast performance of fruit and nut bars, through innovation and brand positioning, with new product developments expected to include varieties such as high-fibre, reduced-salt, wholewheat, sugar-free, lower-fat, and gluten-free products.

Fruit snacks have “natural” advantage

The increase in consumer health-awareness is going hand-in-hand with a growing interest in products containing “natural” ingredients. Fruit snacks is at an advantage in this context, providing a convenient and naturally healthy on-the-go snacking solution for busy consumers.

COMPETITIVE LANDSCAPE

Local player extends lead

Empresas Carozzi extended its lead over second-placed Nestlé Chile in 2018. The company has a portfolio of several brands, but has largely focused on the widely recognised and trusted Costa label in its development across sweet biscuits, snack bars and fruit snacks.

Snack bars players expand strongly

The most dynamic players in sweet biscuits, snack bars and fruit snacks were strongly focused on the snack bars category. Nutrimarket continued to dominate sales of energy bars, a category which it pioneered in the Chilean market, in 2018, while its closest rival, Comercializadora Novaverde, more than doubled its category sales during the year.

Intensifying competition in growth areas

Health-orientated innovation and the (re)positioning of brands with a health focus will be key factors in the development of sweet biscuits, snack bars and fruit snacks over the forecast period. Major sweet biscuits players, such as Empresas Carozzi, are likely to increasingly shift their emphasis towards healthier alternatives and develop products in areas such as fruit and nut bars and cereal bars.

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