In general, many snacks in Chile are considered a more affordable indulgence when compared to foodservice, fresh food, or packaged meals, for example. Within snacks, sweet biscuits offer particularly low price points, and have proven to be suitable substitutes for more expensive sweet indulgences, such as chocolate confectionery or ice cream, especially as Chileans’ disposable incomes remain under pressure.
In value terms, sweet biscuits dominates the overall category in Chile, with filled biscuits the best-selling product (with more than 40% value share in 2023). The latter is led by Nestlé’s McKay Triton brand.
Mondelez’s brand Oreo is a relatively new entry to Chile compared to McKay Triton, and continues to gain significant value share to rank second within filled biscuits in 2023. McKay Triton’s latest marketing efforts are likely a response, not only to Oreo’s success, but also to the latter’s advertising campaigns.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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