Strong value sales growth in 2023 has been partially driven by volume growth due to latent demand from people working from home more frequently, but largely due to rapid growth in unit prices caused by inflationary pressures. However, rising interest rates and a looming recession are expected to help control inflation, resulting in stabilising price growth from 2024 onwards.
New product launches, often with a limited-time offering tied to key selling periods such as Christmas or Easter, continue to be a growth tactic favoured by snack players in New Zealand. However, social license is increasingly becoming a crucial attribute for companies across the country, with environmental, social, and governance (ESG) factors exerting greater influence on consumer decision-making.
Health and wellness remain a top priority for New Zealanders within the sweet biscuits, snack bars, and fruit snacks category, as evidenced by the strong growth in protein/energy bars in 2022. However, this trend is expected to take on a different dimension over the forecast period, building on the growth observed during the review period.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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