Competitive Landscape
Major Players Retain Leadership with Innovation and Local Investment
Sweet biscuits, snack bars and fruit snacks in New Zealand is a highly concentrated landscape, with the top three manufacturers, Griffins Foods, Arnotts New Zealand, and Tasti Products, set to account for a combined 69% share of value sales in 2026. Over the review period, concentration increased, as evidenced by Griffins Foods raising its share from 35% in 2021 to 36% in 2026, and Arnotts expanding from 14% to 21% over the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand - Category analysis
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Resilience Amidst Price Sensitivity as Demand Continues to Grow
Griffin's Uses Pack Size and Price to Defend Affordability
Mother Earth Reframes Lunchbox Staples to Extend Usage Occasions
Multipack Launches and Clean Label Innovation to Capture Demand for Value and Wellness
Protein and Fibre-Enriched Snack Bars Set to Drive Functional Snacking Growth
Freeze-Dried Fruit Snacks and School-Compliant Claims Set to Revive Parental Interest
Major Players Retain Leadership with Innovation and Local Investment
Supermarkets Deepen Loyalty with Value-Led Multipacks and Promotions
Woolworths and Foodstuffs Drive Online Growth through Convenience and Loyalty
Snacks in New Zealand - Industry Overview
2026 Developments
Key Data Insights
Resilient Growth for New Zealand Snacks Driven by Daily Routines and Value Formats
Savoury Snacks and Sweet Biscuits Outperform as Multi-Packs and Value Formats Drive Resilience
Everyday Snacking Occasions Reshape Value Perception and Boost Household Treat Moments
Retailers Set to Sharpen Price-Pack Strategies to Defend Demand and Margin
Snack Bars and Sweet Biscuits to Win Everyday Snacking by Blending Function and Affordability
E-Commerce and Health Claims to Shift Snacking From Impulse to Planned Occasions
Mondelez Leverages Brand Scale to Reinforce Share Advantage
Supermarkets Sustain Planned Missions as Price Sensitivity Endures
Retail E-Commerce Gains Traction through Full Basket Missions
Country Reports Disclaimer
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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