Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand

June 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand?
  • Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand?
  • How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand - Category analysis

KEY DATA FINDINGS

Inflationary pressures drive value sales growth
Increasing health and wellness concerns drive stand-out performance in protein/energy bars
Work-from-home trends remain entrenched, benefiting snacks
Slower value growth expected as inflationary pressures ease
Limited editions with a cause to characterise NPD activity
Sugar-free options to feature more heavily
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 9 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 10 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 11 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 14 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 15 Distribution of Snack Bars by Format: % Value 2018-2023
Table 16 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028

Snacks in New Zealand - Industry Overview

Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
Table 21 Sales of Snacks by Category: Volume 2018-2023
Table 22 Sales of Snacks by Category: Value 2018-2023
Table 23 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 24 Sales of Snacks by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Snacks: % Value 2019-2023
Table 26 LBN Brand Shares of Snacks: % Value 2020-2023
Table 27 Penetration of Private Label by Category: % Value 2018-2023
Table 28 Distribution of Snacks by Format: % Value 2018-2023
Table 29 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 30 Forecast Sales of Snacks by Category: Value 2023-2028
Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Sweet Biscuits, Snack Bars and Fruit Snacks

    • Dried Fruit
    • Processed Fruit Snacks
    • Cereal Bars
    • Protein/Energy Bars
    • Fruit and Nut Bars
    • Chocolate Coated Biscuits
    • Cookies
    • Filled Biscuits
    • Plain Biscuits
    • Wafers

Sweet Biscuits, Snack Bars and Fruit Snacks

This is the aggregation of sweet biscuits, snack bars, and fruit snacks.

See All of Our Definitions
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This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.

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