It is noted that local brands perform well in sweet biscuits, with competition fragmented, enabling players to enter and exit the category with ease – such as seen with leading brand Jack ‘n’ Jill (URC (Thailand) Co Ltd) and Shanghai (United Foods PCL).
While chocolate coated biscuits and cookies are quite stable subcategories, the intense competition in wafers and biscuits continues – both in term of products and promotions, with biscuit players vying to arouse consumer interest toward new products. For example, leading brand Jack ‘n’ Jill launched chocolate and orange and chocolate and blueberry flavours, while brand Oreo offers a pink Oreo with chocolate crème.
The growing health consciousness among consumers benefits fruit snacks and cereal bars, with such products being perceived as “healthier” than sweet biscuits, for example. Indeed, as consumers become increasingly concerned about nutrition and the quality of the food they consume, healthy snacks will be increasingly demanded.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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