Wafers is expected to benefit from the most aggressive innovation over the forecast period, particularly from domestic players. Domestic companies such as URC (Thailand) Co Ltd and United Foods PCL dominate sales of wafers, with no sign of the situation changing over the forecast period.
Besides the intense competition being seen in wafers, players in other areas of sweet biscuits are also expected to focus on offering more innovative products as they look to capture the post-pandemic rise in demand. For example, under its Bissin brand, local player Thai President Foods Public Co Ltd launched Butter Coconut Pink Milk in filled biscuits and mixed flavours in a large pouch bag in plain biscuits.
The growing health consciousness of consumers in Thailand should benefit sales of fruit snacks over the forecast period. As consumers are becoming more concerned about the nutrition and quality offered by what they eat, they are likely to turn to healthier snacks options such as dried fruit.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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